Area Marketing Manager

Company Overview: â€‹Preiss is a leader in the ownership and management of multifamily and student housing communities nationwide. With a vast and varied national portfolio, we pride ourselves on providing an unparalleled living experience and a best-in-class investment platform. Preiss is an Equal Opportunity and LGBTQ+ friendly Employer. ​

Property Name: The Proximity at 10th, The Boundary at West End, and The Eastern on 10th

Marketing Manager: Responsible for leading and coordinating marketing efforts across student housing communities, with a primary focus on driving leasing traffic, resident engagement, brand visibility, and overall community performance. This position works closely with each Property Manager and leasing team to ensure marketing initiatives are executed consistently, resident events are well organized, and the communities maintain a strong presence both on campus and within the surrounding market.

Essential Duties & Responsibilities:

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    Marketing & Leasing Traffic:

    
    
    
    
    • Community Partnerships: Create working relationships with universities, local institutions, employers, local businesses, and cultural centers to help drive prospects to the property
    
    
    • Community Marketing: Identify and execute new opportunities for marketing on campus, downtown, at student events, and throughout the surrounding community.
    
    
    • Market Research: Monitor market activity and identify opportunities to differentiate each community from competitors
    
    
    • Traffic Generation: Develop and implement creative marketing strategies to generate qualified leasing traffic and increase visibility across all three communities.
    
    
    
    

     

    
    
  
  
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    Social Media & Digital Presence:

    
    
    
    
    • Social Media Management: Oversee social media strategy and content across all three communities, ensuring accounts remain active, engaging, current, and aligned with each property's brand.
    
    
    • Online Promotion: Coordinate content calendars and ensure consistent posting of leasing promotions, resident activities, community highlights, and relevant student-focused content.
    
    
    • Content Monitoring: Ensure marketing materials and digital messaging accurately reflect current availability, pricing, specials, and community offerings.
    
    
    
    

     

    
    
  
  
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    Resident Events, Collateral & COACH Calendars:

    
    
    
    
    • COACH: Own and maintain the COACH calendar(s) for the community(s), ensuring resident events and engagement initiatives are planned well in advance.
    
    
    • Event Promotion: Work with leasing teams to ensure upcoming resident events are clearly communicated, promoted, properly staffed, and executed successfully.
    
    
    • Expectation Setting: Establish expectations for event preparation, including promotion, attendance, supplies, setup, and follow-through.
    
    
    • Event Assignment: If you are unable to attend an event, ensure the appropriate leasing agents are assigned, fully briefed, and accountable for successful execution.
    
    
    • Inventory Management: Make sure collateral is always in stock for sites and gathering quotes on trending items for approval by RM/Asset Manager
    
    
    
    

     

    
    
  
  
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    Leasing Team Coordination:

    
    
    
    
    • Coordination: Work closely with Property Manager(s) to provide direction and support to leasing teams on marketing initiatives and resident engagement.
    
    
    • Communication: Maintain clear communication with Property Manager(s) regarding marketing activities, off-site events, campus marketing, tabling, and other situations requiring leasing agents to be away from the office.
    
    
    • Marketing Scheduling: Provide advance notice to Property Managers whenever agents will be off-site for marketing activities and coordinate schedules to minimize disruption to daily leasing operations.
    
    
    • Manage Accountability: Hold leasing teams accountable for completing assigned marketing and event responsibilities.
    
    
    
    

     

    
    
  
  
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    Property Manager Partnership:

    
    
    
    
    • Align Marketing: Work hand-in-hand with each Property Manager to ensure marketing efforts directly support occupancy, leasing goals, renewals, and property-specific priorities.
    
    
    • Performance Evaluation: Regularly communicate marketing performance, upcoming initiatives, event schedules, and areas requiring additional focus.
    
    
    • Adaptive Marketing: Collaborate with Property Managers to adjust marketing strategies based on leasing performance, market conditions, and current traffic needs.
    
    
    
    
  
  
  
  

Qualifications:

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  • Minimum:
    
    
    
    • Creativity
    
    
    • Excellent Customer Service Skills
    
    
    • Detail Oriented
    
    
    • Strong written and verbal communication skills in the English language
    
    
    • Ability to communicate with management
    
    
    • Ability to work under deadline pressure and meet multiple deadlines
    
    
    • Strong organizational skills
    
    
    • Understanding of Fair Housing