Area Sales Director

Description

• Sales Leadership & Execution: Direct and oversee multiple sales teams responsible for selling the organization’s products and services, providing leadership through subordinate managers.
• Establish sales quotas and performance expectations for teams and individuals; track, analyze, and manage performance against goals.
• Drive consistent achievement of revenue, procedure growth, and customer acquisition targets within the assigned area.
• Monitor pricing, sales volume, product mix, and pipeline health to ensure alignment with organizational goals.
• Strategy, Planning & Forecasting: Set and execute area-level sales strategies aligned with enterprise revenue and growth objectives.
• Provide accurate and timely sales forecasts and performance reports to senior leadership to support strategic planning and decision-making.
• Manage the overall sales process, including funnel metrics, conversion rates, and performance management practices.
• Contribute to strategic planning, direction, and goal setting in collaboration with executive leadership.
• Customer & Market Leadership: Build, maintain, and expand strong customer relationships; ensure the development of satisfied, loyal, and referenceable customers.
• Identify opportunities to grow the customer base and expand market presence, particularly within relevant healthcare specialties.
• Serve as a senior customer partner and business leader who understands market dynamics and competitive positioning.
• Talent & Organizational Leadership: Recruit, develop, coach, and retain a high-performing sales organization; lead performance management and succession planning.
• Foster a culture of accountability, transparency, collaboration, and continuous improvement.
• Champion diversity of thought, background, and experience while building inclusive, high-performing teams.
• Establish and refine sales policies, practices, and procedures that have a significant organizational impact.
• Cross-Functional Collaboration: Partner with internal stakeholders across marketing, operations, finance, customer success, and other functions to drive alignment and execution. Influence cross-functional leaders to support sales initiatives and enterprise-wide priorities.

• Strategic Sales Leadership: Ability to translate enterprise strategy into executable regional plans that drive results.
• Collaborative & Communicative: Builds trust, motivates teams, and communicates effectively with stakeholders at all levels.
• Analytical & Operational Excellence: Strong forecasting, performance analysis, and operational discipline.
• Innovative & Pragmatic: Identifies new opportunities while scaling what works efficiently and effectively.
• People Development: Proven ability to attract, develop, and energize leaders and sales teams.
• Adaptable & Resourceful: Thrives in fast-paced, growth-oriented environments with shifting priorities.
• Integrity & Transparency: Leads openly, acknowledges challenges, and drives improvement through accountability.

• 10+ years in the medical device, lab or diagnostic field
• Extensive experience leading enterprise or regional sales organizations, typically through multiple layers of management.
• Proven track record of meeting or exceeding revenue and growth goals.
• Demonstrated success in hiring, developing, and retaining high-performing sales teams.
• Strong experience contributing to strategic planning and organizational direction alongside senior leadership.
• Excellent operational, analytical, and forecasting capabilities.
• Bachelor’s degree or equivalent relevant experience required; including prior people leadership experience