Area Sales Manager

What is Saint James

We are so much more than an iced tea brand. We’re a passionate group of people dedicated to shaking up the iced tea scene for good, delivering iced tea as it should be! At Saint James, we’re redefining the multi-billion dollar iced tea category in a healthier and more sustainable way, bringing the natural functionality of real brewed tea to today’s consumers.

What you will do

Self-led, resourceful, and committed to creating the next big product in beverage. Our success depends on our ability to deliver our strategic goals through sales efforts and customer relations.

The Area Sales Manager is an influential role within the company. The ASM role is responsible for managing the local/regional sales environment in order to maximize sales and brand awareness. This is achieved in three primary areas: excellent store-level execution, managing the Saint James distributor network against sales goals and objectives, and regional chain account calls.

Area Sales Manager :

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Responsible for managing and executing the company’s plan to maximize sales velocities and distribution of Saint James in all channels of business throughout the region

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Complete daily sales and merchandising calls on high impact accounts (incl. grocery, mass and convenience) with a focus on account penetration and development

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Build and maintain partnerships with retailers and DSD distributor sales teams, management operations and administration.

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Educate and train distributor sales teams about Saint James through regularly scheduled “work-withs”, and sales meetings.

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Develop and execute local retailer and DSD programs and incentives.

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Ensure proper execution of all promotional activities at store level- including, but not limited to communication with retailer, securing & building displays, gaining additional product placement (warm & cold), planogram execution, and placement of point of sale

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Participate in local and regional crew drives or sales blitzes in order to achieve market development goals

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Ensure availability of proper inventory levels at distributor and retailer levels

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Monitor the regional market and competitor activities to retain a competitive sales outlook

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Act as an ambassador for the brand towards prospective and established clients at activations and special events

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Consistently meet case, velocity and distribution targets with trajectory to grow business quarter over quarter.

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Track, analyze and execute markets sales though CRM software (Repsly)

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This is an in-the-field sales job and performance is results based.
Reports to:

DSM/RSM

Direct Reports:

Potentially Merchandisers 1099

Location:

San Francisco/Sacramento/Nor Cal
What You Bring

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Always acting with integrity through a “what’s right and best” mindset.

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Positively add to and harness the progressive culture that has already been developed.

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Intrinsically motivated and accountable to both professional and personal goals/responsibilities

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Detail-oriented and focused on doing it right vs. getting it done.

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Self-motivated with proven success in talking to a multitude of people

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Demonstrated success opening and managing large and small store format accounts

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Extremely organized, dependable, and self-motivated

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Excellent verbal and written communication and presentation skills

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Demonstrated ability to excel in hands-on, fast paced entrepreneurial environment

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A strong work ethic, ability to plan and execute a highly productive schedule, desire to succeed, a passion for building a brand

Your Background

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Bachelor’s degree

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A minimum of 1-2 years sales experience ideally in the beverage industry

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History of successful planning and execution of sales strategies

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Demonstrated track record of success selling into large and small format accounts

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Strong geographic knowledge of respective territory is a must

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Knowledge of Microsoft Office (Excel, PowerPoint, Word, and Outlook)
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Valid state drivers license
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