Area Sales Manager - Chain

Position Overview

The Area Sales Manager – Chain leads sales execution and drives revenue growth across assigned chain retail accounts and territories. This role partners closely with sales representatives, retailers, suppliers, and internal teams to expand product distribution, strengthen brand presence, execute promotions, and achieve sales goals across on- and off-premise channels.

Through hands-on leadership, coaching, and strategic account management, the Area Sales Manager helps develop a high-performing sales team while building strong, lasting customer relationships.

Key Responsibilities

• Lead & Develop the Sales Team: Coach, train, and motivate sales representatives to achieve sales, distribution, revenue, and promotional goals. Monitor execution, provide feedback, lead sales meetings, and support ongoing employee development.
• Drive Sales & Account Growth: Build and maintain relationships with key chain retailers and strategic accounts. Identify opportunities to expand product distribution, increase sales, improve account performance, and strengthen brand presence.
• Execute Sales & Promotional Strategies: Partner with brand managers and suppliers to implement sales initiatives, promotions, displays, pricing strategies, and merchandising priorities. Monitor execution and ensure alignment with company and supplier objectives.
• Oversee In-Store Execution: Monitor product placement, shelf positioning, displays, inventory rotation, pricing, code dates, point-of-sale materials, and overall merchandising standards. Partner with space planning teams and participate in shelf resets as needed.
• Build Strategic Partnerships: Maintain consistent communication with retailers, suppliers, sales leadership, and internal departments. Participate in key account meetings, supplier initiatives, product presentations, and sales planning discussions.
• Analyze Performance & Identify Opportunities: Review sales results, distribution, account trends, competitive pricing, and market activity to identify growth opportunities, address underperforming accounts, and support continuous improvement.
• Support Daily Sales Operations: Review team priorities, promotional plans, expenses, and sales compensation information. Assist with customer concerns, provide route coverage as needed, and support special projects and business initiatives.
• Represent Our Brands in the Market: Work directly with customers and sales representatives to sell products, build displays, conduct staff trainings, and support tastings, samplings, and special events as needed.

Why Frank Beverage Group?

Frank Beverage Group is a family-owned and operated beer, wine, and spirits distributor built on quality, excellence, and lasting customer relationships. We combine a strong family-owned foundation with a forward-thinking approach to serving our customers, supporting our employees, and growing our brands.

We offer full-time employees a great working environment and a comprehensive benefits package, including:

• Discount Beverage Purchase Program
• Great work environment and social culture
• Paid Time Off
• Medical Benefits
• Company-Paid Life and Disability Benefits
• 401(k) Savings Plan
• And more!

What You Bring to the Team

• High school diploma or equivalent required; bachelor’s degree in a related field preferred.
• Three years of on- or off-premise experience preferred, ideally with previous sales experience in the beverage industry.
• Consumer packaged goods (CPG) industry experience and prior management experience preferred.
• Knowledge of category management preferred for off-premise sales roles.
• Relevant industry certifications preferred.
• Valid driver’s license, proof of insurance, and reliable transportation required.
• Flexibility to work evenings, weekends, and holidays as business needs require.

We offer a professional, safe and friendly work environment as well as a comprehensive benefits package and competitive pay structure.

Frank Beverage Group is proud to be an Equal Employment Opportunity/ Affirmative Action Employer.

Notice of AI Use in Job Application Review

As part of our commitment in creating a fair, efficient, and consistent hiring process we may use artificial intelligence (AI) to help our recruiting teams organize, summarize, and analyze information provided by candidates, including resumes, application responses, and other materials submitted during the application process.AI may be used to identify patterns, highlight relevant skills, and experience, and assist in comparing a candidate’s qualifications with the requirement of a specific role. These tools are to improve efficiency and consistency while supporting more informed hiring decisions, which will ultimately be made by the hiring team.