AREA SALES MANAGER LOS ANGELES

AREA SALES MANAGER LOS ANGELES
Mendocino Farms
Remote
Position Overview
The Los Angeles Area Sales Manager is responsible for planning, developing, and growing sales for multiple restaurant locations in their region, while maintaining relationships with existing clients. This position reports into Marketing and is responsible for working with the Director of Operations, management and catering teams at each store on our Mendo “Best Practices” for sales building and catering.
**Must live in the Los Angeles area as there is travel required within the region
Position Description
Build & Retain Sales
Partner on an ongoing basis with the General Managers and Directors of Operations to drive sales to each store, with particular focus on NSOs and focus stores. Sales building tactics include:
Catering lead generation
Identification of store’s key target clients
Sample caterings
Corporate event participation
Digital Office hero – monitoring submissions and identifying key opportunities to develop new relationships and partnerships through this program
Maintaining relationships with existing catering clients
Knowledgeable about each store’s top 20 catering clients
Developing automated CRM communication
Partnering with the catering teams on cookie drops, follow-up emails, etc.
Neighborhood Marketing Playbook
Community engagement
Give Backs
Program ideation & amplification
Relationship building with schools and proactive outreach
Execution and coordination with stores
Events - responsible for seeking local events that align with our brand and mission
Sponsorships
Help to lead new initiatives aimed at driving sales by meeting the needs of catering clients
Farmstand and other distribution partnerships to offices
Bulk stored value at a discount
Other new initiatives
Key participant in helping drive sales & awareness for any NSOs (New Store Openings) in the region
Aligns with Ops & Marketing stakeholders on GO sales, ramp goals, and pre-opening sales & marketing activities
Partners with NSO Marketing Manager on identifying key targets for Sample Caterings & invites for training events
Executes sample caterings and/or office/residential food drops
Stream teaming strategy & execution
Attends training and Grand Opening events to build relationships
Meetings & Reporting
Participate in weekly catering calls with all ASMs and Catering Teams to discuss upcoming initiatives, promotions, and areas of focus
Participate in bi-weekly Sales Building calls with Ops, Ops Services, and Marketing
Creates weekly reporting outlines sales activities and results driven
Reviews all stores in region on a quarterly basis with other key stakeholders to determine Focus Stores for the upcoming quarter
Monitor Sales & Trends Within Market
Understands the overall region’s fast casual market, competitors’ strengths and weaknesses, economic trends, supply and demand, and how to sell against them
Participates in networking opportunities with others in the region (admins, restaurant operators/salespeople, etc.)
Stays up to date on local trends and needs as they arise and creatively thinks through solutions to new challenges
Monitors guest reviews through Yext, looks for trends per store and reviews with DO for improvement
Being the Local Brand Ambassador
Serve as Key Connecter within the region (for both marketing & guests)
Main contact for property managers and centers
Owner of store database / Rolodex
Vet local events and marketing opportunities
Contribute localized content for Mendo’s social channels (Instagram and Facebook)
i.e. events, Team Members, etc.
Leadership, Coaching, & Partnership
Partners with Operations (VP of Ops, DOs, Ops Services, etc.) to attract, develop and retain the right team members to maintain the Mendocino Farms “Best in Class” Catering Standards
Partner with the Director of Sales & Engagement to execute marketing campaigns & promotions at the regional level
Directs, leads, and coaches the Catering Team using sales initiatives and “Best in Class” Standards to achieve individual and team sales goals
Key Skills and Requirements
Travel is required, must have a valid driver’s license and reliable transportation
Proven ability to develop, nurture, and maintain strong client relationships
Strong written and verbal communication skills
Ability to manage multiple projects simultaneously in a fast paced environment
Must be organized, and possess a strong sense of urgency and professional demeanor
Proficiency in Microsoft Office programs and Google Suite
Candidates must live within the region they support and must have the ability to work remotely
Goal-oriented self-starter
Wiliness and desire to adapt with the role and company as we grow; accepts change
Interest in being a part of a high-growth company

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