Area Sales Manager (Nashville Market)

Position Description

Who We Are:

WISEACRE Brewing Company is a fast-growing regional brewery located in the gritty but grand city of Memphis, TN. We first started brewing in 2013 and now have 2 production facilities along with accompanying taprooms and a pizza kitchen serving up New Haven style pies. Our focus is on making top quality, uniquely flavorful beverages but we have a particular passion for lagers as evidenced by our top-selling, Great American Beer Festival bronze medal winning Tiny Bomb Pilsner and gold medal winning Sky Dog Lager.

The brewery's core values are summarized with the acronym BEEFY, which has nothing to do with beef but which does stand for Bliss, Education, Excellence, Folks, and Yourself. These values guide our company culture and operations and we're looking for BEEFY folks with a love of craft beverages to join our team. 

The Position:

The Area Sales Representative represents WISEACRE in the assigned market region (Nashville and East TN) with wholesalers, key retailers, and the general public. This is a full-time, exempt position. This position reports to the Sales Manager.

Role and Responsibilities:

• Include the following and may include additional assigned duties:
• Supports WISEACRE Brewing Company core values and direction
• Upholds a professional image and demeanor at all times
• Maintains consistent communication with Sales Manager; works directly with Sales Manager to develop volume goals, distribution goals, KPI’s, and travel plans
• Works with wholesalers and retailers within assigned territory to achieve volume and distribution goals. All needs are communicated through Sales Manager. This may include but is not limited to: 
  • Primary objectives of gaining new PODs (Points of Distribution) for Draft/Can placements and supporting high volume opportunities with Promotions and Features
  • Establishing quarterly goals and objectives for volume and distribution
  • Developing targeted account lists for each market from VIP analytics
  • Spending time in the field prospecting potential new accounts and meeting with existing accounts 
  • Conducts regular tastings at key on-premise and off-premise accounts
  • Activations: Executes programming in on-premise and off-premise key accounts
  • Developing ride-with schedule with assigned wholesalers
  • Reviewing 90-day non-buying accounts and developing action plans for addressing non-buys
  • Conducting retailer and wholesaler training on WISEACRE Brewing Co and WISEACRE Brands
  • Attends monthly sales and marketing meetings at assigned key wholesalers.
  • Maintains a market visit calendar including on-premise and off-premise retailer sales calls, wholesaler work-withs, various events and festivals
  • Develops and maintains positive relationships with retail accounts.
  • Works with Area Sales Manager to maintain beer quality in the market through periodic retail and wholesaler audits 
  • Monitors product freshness and market rotation
  • Coordinates with Area Sales Manager for POS needs.
  • Maintains required timely reporting including CRM activity, a sales tracker, and expense tracker
  • Works with WISEACRE Taprooms to engage retailers and customers

Experience:

• Must be 21 years of age or older
• Two years on-premise or off-premise adult beverage related experience required. 
• One year of experience in the three-tier system with beer wholesaler or supplier preferred but not required
• Draft beer knowledge required
• Strong knowledge of the beer industry and specific craft beer industry knowledge highly preferred
• Experience with sales data analytics and reporting highly preferred
• Experience with CRM highly preferred
• Experience with Word, Excel, Powerpoint, Google and phone apps highly preferred

Key Qualities:

• Live in the Nashville market
• Passion for selling beer 
• Ability to work a flexible, full-time schedule; ability to work some nights and weekends
• Customer-service minded
• Business and cost conscious
• Strong oral and written communication skills
• Ability to add, subtract, multiply, divide; work with whole numbers, fractions and decimals; ability to work with percentages, ratios, markup and GM
• A curious, investigative mind is another plus. We don’t just want folks who can discover a problem–we want folks who are eager to learn why the problem exists and troubleshoot until a solution is found. 

Technology:

• We do not have an IT department and do not have in-house computers for our staff but we do provide a one-time technology stipend to ensure staff members can procure the tools they need for the job. 
• Our company runs on Google Workspace; prior Google experience is preferred but not required
• Experience with VIP & Karma is a plus
• Experience with Ekos is a plus

Schedule & Travel:

• 40 to 50 Hour work week mostly during standard business hours. Some nights and weekends are required with this position.
• Generally one admin day per week which may be taken at your home. Ensure this day is used for planning, follow up, and email communications to accounts and distributors. 
• Travel expectations to include regular visits to assigned markets, crew drives, conferences, and festivals or as specified in compensation structure.
• Holidays scheduling varies year-to-year but we generally plan our staff schedule to accommodate time off around Thanksgiving and Christmas. Veteran’s Day is a paid holiday for all full-time veterans on our staff.

Work Environment:

• In the market environment, the Area Sales Manager will be in and out of vehicles, in and out of stores, bars, restaurants and warehouses, mostly quiet, hours at rest with admin duties, hours in front of a computer at times, hours standing – sometimes long hours.
• At the Brewery, the environment will be in an office, taproom and/or production setting. While in production, all regulations need to be followed.

Physical Demands:

• This position may involve instances of lifting or moving objects in excess of 75 pounds, long hours of standing, stooping, kneeling, sitting, bending, talking, hearing and singing karaoke. 
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential duties.

Compensation and Benefits:

• Competitive salary and bonus structure commensurate with experience. 
• Company subsidized medical insurance with additional opportunities to enroll in group dental, vision, and short-term/long-term disability insurance. For those who opt in, coverage begins on the first day of the month following your month of hire.
• Paid time off that begins accruing on day 1 and can be used after 90 days on the job. Employees accrue up to 10 days in year 1 with increases after 1 and 5 years of employment.
• Employees are not charged for draft beer in our Taprooms and receive discounts on to-go beer, merchandise, and food from our restaurant when in the Memphis market.
• Free on-site parking is available for employees at both of our Memphis locations.

Hiring Timeline:

• We will follow up with all qualified applicants within 2-3 weeks of receiving your application to set a time for a phone screen. We expect to schedule interviews beginning in July with a goal of extending an offer by early August.
• We are looking to fill 1 position at this time.