Area Sales Manager -South (London North / Essex / Kent)

Area Sales Manager, South - UK Sales

• Location: London North / Essex / Kent - UK


• Working hours: 37.5 hours per week


• Work model: Field-based — an expected working pattern of 4 days in the field visiting customers and supporting your team, and 1 day working from home for planning, administration, and virtual meetings.


• Contract type / duration: Permanent

Are you an experienced sales leader looking to take ownership of a territory and a team? Do you want to drive strategy and results for an international market leader? Then you might be the person we are looking for.

As our new Area Sales Manager, you will be part of our UK Sales team and play an important role in managing and leading a team of Sales Representatives, developing and implementing sales strategies, and ensuring sales targets are achieved within your area. You will work closely with your team of Sales Representatives and senior management to maximize revenue and market share across your territory. This is a great opportunity to lead a high-performing team and develop your career in an international organization.

What your day will look like

In this role, you will typically focus on:

• Leading, coaching, and motivating a team of Sales Representatives to achieve their sales targets and objectives.


• Developing and maintaining strong relationships with existing customers while identifying and cultivating new business opportunities.


• Developing and implementing sales strategies to maximize revenue and market share within your assigned territory.


• Monitoring market trends, competitor activity, and industry regulations, adapting the sales strategy accordingly.


• Managing the sales budget for your area, ensuring expenditure aligns with the company's financial objectives.


• Preparing regular reports on sales activities, achievements, and challenges, and presenting them to senior management.

What you'll bring

• Proven experience in sales management, preferably in the tobacco industry.


• Strong leadership and team management skills, with the ability to train and develop a sales team.


• Excellent communication and interpersonal abilities.


• Analytical and strategic thinking, with familiarity with UK tobacco industry regulations and market dynamics.


• A full UK driving licence.


• A bachelor's degree in business, sales, or a related field is an advantage but not essential.

Working at STG & What to expect

At Scandinavian Tobacco Group (STG), we always encourage you to craft the career that makes you more. We have a rich heritage dating back 250 years and have operated as Scandinavian Tobacco Group since 1961. We operate in over 100 countries and employ over 10,000 people, offering a diverse portfolio of iconic brands including Signature, Cohiba, Macanudo, CAO, and Partagas, and, more recently, smokeless tobacco through our acquisition of XQS. We are committed to sustainability and minimizing our environmental footprint, and to creating a culture where we share our skills, knowledge, and expertise to push each other forward.

For this role, the Annual Base Salary ranges from £50,000 to £60,000, depending on experience, plus a 10% annual bonus, corresponding to the level of the position, expected experience and responsibilities.

Incentives and Benefits: the package also includes a company car and fuel card, 25 days' annual leave plus your birthday off and bank holidays, a generous pension scheme, private healthcare, enhanced maternity and paternity leave, paid sick leave, life assurance and group income protection, gym membership, employee discount vouchers, and all the equipment you need to succeed, including a company phone and tablet.

Ready to be part of something bigger? Apply now and discover much more.

Our recruitment process

Our recruitment process is designed to give you the opportunity to showcase both your leadership style and your capability to succeed in the role. If your application is shortlisted, you can expect the following stages:

• Recruiter screening — an initial conversation with our Talent Acquisition team to discuss your experience, motivations, and the role.


• First interview — a competency-based interview focused on your leadership experience, people management, and coaching approach.


• Final interview & presentation — a final-stage interview including a short presentation, allowing you to demonstrate your commercial thinking, leadership capability, and approach to managing a high-performing sales team.

We aim to provide a positive, transparent, and engaging recruitment experience, and will keep you informed throughout every stage of the process.

Scandinavian Tobacco Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.