ASO Specialist (App Store Optimization)

At Benrey, we are dedicated to elevating brand's online presence and captivating audience through innovative digital strategies. As a team of forward-thinkers and creative problem solvers, we specialize in crafting unforgettable customer experiences across all digital platforms. From executing innovative SEO, PPC, Link-Building, In-App, DSP and social media campaigns to designing fantastic, user-friendly apps & websites, we cover every aspect of digital marketing with precision and expertise. Our comprehensive B2B solutions cater to businesses of all sizes, providing expert consultancy and cutting-edge analytics to drive meaningful engagement and measurable results. With a passion for delivering unparalleled customer satisfaction, we strive to exceed expectations and empower our clients to thrive in the digital landscape.

Key Responsibilities:

• Develop and execute ASO strategies to improve app rankings and visibility.


• Conduct keyword research to optimize app titles, descriptions, and metadata.


• A/B test app store creatives (icons, screenshots, videos) to boost conversion rates.


• Monitor and analyze app performance, using tools like App Annie, Sensor Tower, and Google Play Console.


• Collaborate with designers and content teams to optimize store listings.


• Stay updated with ASO trends, algorithm changes, and best practices.


• Track competitors and industry benchmarks to identify new growth opportunities.


• Report on KPIs, user acquisition trends, and ASO impact on downloads.

Your skills and competences:

• Experience in App Store Optimization, SEO, or mobile marketing.


• Strong knowledge of ASO tools (e.g., AppTweak, Mobile Action, SplitMetrics).


• Understanding of app store algorithms, ranking factors, and search trends.


• Experience in A/B testing and conversion rate optimization.


• Data-driven mindset with strong analytical skills.


• Excellent communication and collaboration skills.

We offer:

• Competitive salary
  


• Private health insurance


• Sports benefit


• Regular team and company events


• Comfortable and pet-friendly office in the centre of Tallinn
  


• Corporate English classes with a cool teacher


• Paid Estonian Language courses


• Amicable work environment and supportive team members


• Kitchen with yummy and healthy snacks


• Real career opportunities and professional growth
  


• The great team across the world