Assistant Brand Manager

The Role 

The Assistant Brand Manager will be responsible for supporting brand and product development, packaging, trade & consumer promotions and advertising of GTI-owned brands. As an Assistant Brand Manager at GTI, you will bring your moxie and enthusiasm to market new products in our emerging industry and will work collaboratively & cross-functionally with business development teams, sales, supply chain, and external partners to drive key initiatives and deliver results. Bring your consumer-minded marketing with premium brands and help us make it happen! 

Responsibilities 

• Support the Brand Manager in strategic development and own the execution of brand plans including new product launches, line extensions and brand restages by working with cross functional teams 


• Partner with our Brand and Senior Brand Manager to track brand forecasts, brand health, and brand marketing expenses, including advertising and consumer promotions, throughout the year to manage within the given budget 


• Assist the Senior Managers and broader marketing team to develop brand promotions and help coordinate all national and local brand promotions and events 


• Work with the field marketing team, sales team, and Senior Managers to ensure the strategies and tactical plans are executed for our sponsored events and related industry functions 


• Contribute to our sales presentations, materials and collateral that integrate brand marketing information and communicates key marketing programs, brand and product information 


• Support the Brand Manager in the strategic development and execution of social media plans across platforms  


• Support the Brand Manager in refining and regular maintenance of the brand's website and content creation related to the brand website  


• Own the execution of creating, updating, and refining Trade-focused tools and platforms including merchandising assets, Canva assets, Seed Talent, and the Digital Asset Management platform (DAM) 


• Manage imagery and product descriptions for upload to both internal (RISE) and external menus, coordinating with outside dispensary platforms as needed to ensure speed & accuracy. 

Qualifications  

• Bachelor’s degree in Marketing, Business, Management, or a related field 


• Relevant brand marketing experience in the CPG industry is a HUGE plus, but not required 


• Proficiency in Microsoft Office platforms, primarily Excel, PowerPoint, and Word  


• Exceptional organization and project management skills 


• Strong writing, presentation and verbal communication skills 


• Comfortable with ambiguity and able to effectively balance pace and execution 


• Demonstrated skill in building and working in strong cross-functional teams 


• Genuine interest in and passion for the cannabis industry! 

Additional Requirements 

• Must pass any and all required background checks  


• Must be and remain compliant with all legal or company regulations for working in the industry