Assistant Director for Enrollment Communications

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Closing Date:

Type of Position:

Professional Staff - External AffairsNo

Job Type:

RegularNo

Institution Name:

University of Arkansas at Fort Smith

University of Arkansas – Fort Smith

The University of Arkansas - Fort Smith is a dynamic, mid-sized public university that’s redefining higher education. We’re on a mission to provide transformative, hands-on learning experiences for students of all backgrounds and aspirations. Our multi-faceted approach to education offers a wealth of opportunities, with over 70 academic programs, including certificates, associate, bachelor’s, and master’s degrees. We’re committed to building a diverse community that mirrors Arkansas’s rich tapestry, reflecting our dedication to serving the state’s varied population while enhancing the quality of our institution.

As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life, and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10 percent of employee salary.
 

Fort Smith, Arkansas

Nestled along the Arkansas River, this vibrant city offers a perfect blend of history, culture, and natural beauty. Immerse yourself in the rich heritage of the Old West at the Fort Smith National Historic Site, explore the eclectic local art scene, or take a scenic stroll along the picturesque riverfront trails. With a welcoming community, diverse dining options, and a thriving downtown, Fort Smith is the ideal destination for history enthusiasts and those seeking modern amenities.

Thank you for your interest in joining our university. Below you will find details for the position including any supplementary documentation and/or questions you should review before submitting your application. For general application assistance or if you have questions about a job posting, please contact Human Resources at (479) 788-7080.

If you have a disability and need assistance with the hiring process please contact Human Resources at 479-788-7080. Applicants are required to submit a request for each position to which they have applied.

Department:

Strategic Communications

Summary of Job Duties:

The Assistant Director for Enrollment Communications provides strategic leadership and hands-on execution for recruitment- and yield-focused communications that support the University of Arkansas – Fort Smith’s enrollment goals.

Reporting to the Director of Strategic Communications, this position serves as the primary communications partner for enrollment management, ensuring external messaging aligns with institutional brand standards and is consistently delivered across channels to unique audiences.

In addition to the primary focus of building and executing multichannel external communications, the Assistant Director also develops and manages internal communications that articulate the work, priorities, and outcomes of enrollment management initiatives to campus constituents—building shared understanding, coordinating action, and supporting student-centered service across the university.

Qualifications:

Minimum Qualifications

• Bachelor’s degree from an accredited institution.

• Five (5) years of progressively responsible experience in enrollment management, higher education marketing/communications, recruitment marketing, or a closely related field.

• Demonstrated success developing and executing multi-channel communications and campaigns.

• Experience working with CRMs.

• Excellent written, oral, and interpersonal communication skills; ability to translate complex information clearly for varied audiences.

• Strong project management skills with the ability to manage multiple priorities, deadlines, and stakeholders.

• Availability for occasional evening/weekend work and limited travel.

• Other job-related education and/or experience may be substituted for all or part of these requirements.

Preferred Qualifications

• Experience with Technolutions Slate, SalesForce, or other CRM-based audience segmentation and campaign workflows.

• Higher education experience in admissions/enrollment management communications or marketing.

• Experience supporting SEO/SEM, retargeting, and digital advertising strategy.

• Experience in social media content creation.

• Experience optimizing web content in a CMS.

• Other job-related education and/or experience may be substituted for all or part of these requirements.

Key Responsibilities

Enrollment Communications Strategy & Implementation

• Design, maintain, and implement a comprehensive enrollment communications plan supporting undergraduate, transfer, concurrent and nontraditional student recruitment goals.

• Design and build email and SMS communication flows in the prospective student CMS. 

• Create social media content aligned with outbound communication timing to promote key admissions, financial aid, and student success initiatives and events.

• Maintain and optimize enrollment-related web content.

• Advise university and agency partners on recruitment-focused digital ads, content, and print materials to improve inquiry generation and yield.

• Ensure all enrollment messaging is accurate, student-centered, and aligned with the university’s brand, values, and strategic priorities.

• Regularly evaluate performance and recommend improvements based on analytics, student feedback, market trends, and benchmarking.

Collaboration

• Serve as the primary Communications liaison for all Enrollment Management communications needs.

• Collaborate closely with the Student Success and Retention Office, the Academic Affairs Office, and the academic colleges to ensure prospective student messaging features strategic insights into campus resources and academic offerings, and that communications are up to date.

• Collaborate with the Communications and Marketing offices to ensure recruitment and financial aid timelines and needs are promoted across channels, including in news releases, in advertisements, and in additional digital content. 

• Create and manage a series of internal communications that bring Enrollment Management initiatives, timelines, and outcomes to campus constituents, and that improve campus-wide coordination around recruitment and enrollment cycles (e.g., key dates, campus events and visit offerings, financial aid processes, yield efforts, etc.)

Vendor and Partner Management

• Oversee third-party platforms used for student and parent communications as assigned.

Data, Reporting, and Optimization

• Monitor engagement metrics ranging from open rates to enrollment funnel progression across communications channels;

• Use insights to optimize content, timing, audiences, and platform mix.

• Track and report campaign outcomes and key recruitment communication metrics.

​

Additional Information:

$50,000 - $60,000 commensurate with education and experience.Cover Letter/Letter of Application, List of three Professional References (name, email, business title), Resume, Unofficial/Official Transcript(s), Writing Sample

Special Instructions to Applicants:

Full consideration will be given to applications received by June 30th.HR
479-788--7080

All application materials must be uploaded to the University of Arkansas System Career Site https://uasys.wd5.myworkdayjobs.com/UASYS  

Please do not send to listed recruitment contact.

Pre-employment Screening Requirements:

Criminal Background Check, Motor Vehicle Reports Check

This position may be subject to a pre-employment criminal background check, sex offender registry check, financial history background check, and/or drug screening. A criminal conviction or arrest pending adjudication and/or adverse financial history alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background checks and drug screening information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual preference, or pregnancy. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University’s Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights.

Persons must have proof of legal authority to work in the United States on the first day of employment.

All application information is subject to public disclosure under the Arkansas Freedom of Information Act.

Constant Physical Activity:

Hearing

Frequent Physical Activity:

Talking

Occasional Physical Activity:

Walking

Benefits Eligible:

Yes