The Assistant Director of Marketing is responsible for supporting the development, coordination, and execution of Southern Eagle's marketing strategies and programs. The position will be accountable for budget stewardship, supplier coordination, event/venue oversight, people development, cross-department planning, and measurable marketing results. This position will serve as a key resource to the Director of Marketing and Southern Eagle's leadership team.

Supervisory Responsibilities:

• Promote accountability, teamwork, effective communication, and consistent execution throughout the Marketing department.


• Assist with department personnel scheduling, work assignments, training and staffing needs.


• Collaborate with Director of Marketing to establish goals, assign responsibilities, monitor staff performance, and measure results.


• Address performance and/or operational concerns with appropriate leadership and People Operations.

Essential Duties:

• Develop locally relevant marketing programs and incorporate local and national brand initiatives.


• Work with suppliers and internal sales team to coordinate promotional programs and ensure smooth execution in the market.


• Spearhead digital marketing initiatives, work on implementing and improving the use of social media and other online resources to promote products, festivals, events, and community involvement.


• Provide leadership and oversight for special events, venues, and other marketing activations.


• Develop and grow relationships with key events and venue personnel and decision makers.


• Evaluate marketing programs, media (outdoor, social, etc.), sponsorships, donations, events, and promotional activities to ensure company resources are used effectively.


• Oversight of marketing budget, return on investment (ROI), cost effectiveness, and post program financial evaluations.


• Develop marketing reports, analyze web traffic and social engagement conversions, and other metrics to measure campaign effectiveness.


• Responsible for final approval and quality control for customer facing marketing and promotional materials.


• Communicate events and timelines with all departments early enough to allow all involved to properly prepare and allocate resources.

Required Skills/Abilities:

• Excellent communication skills, both verbal and written.


• Ability to think strategically, identify potential issues before they arise, and proactively find solutions for customers.


• Ability to work effectively with all departments, personnel, and leadership.


• Excellent computer literacy, proficient with Microsoft Office products and industry specific software such as Encompass, Fusion, AB Analytics. Ability and willingness to train and learn digital marketing strategies.


• Exhibit strong soft skills such as emotional intelligence, conflict resolution, time management, empathy, coaching and mentoring, and problem solving.

Education and Experience:

• College degree in Marketing, Business, or related field; or combination of education and industry experience (5+ years).


• Prefer 5+ years' experience in brand management, marketing, sales, special events.


• Supervisory or management experience preferred, strong leadership intuitiveness a plus.

Physical Requirements:

• Ability to safely perform the physical activities required to support marketing and special events.


• Flexibility in scheduling that may include answering after-hours calls, early mornings, evenings, late nights, weekends, holidays, etc.

All offers of employment are made contingent upon successful completion of drug test, background check, and physical. This job description is intended to be an accurate reflection of the duties and requirements of the role. However, management reserves the right to revise the job or require additional/different tasks to be performed, especially when circumstances deem necessary (e.g., emergencies, shortages in staffing, changes in workload, rush jobs, or technological developments) to meet operational requirements and ensure customer satisfaction. Southern Eagle is an equal opportunity employer.