Assistant Director of Marketing, Sales and Communication

Summary Assists in developing, planning, directing and implementing sales strategies, marketing events, community relations, social media platforms and promotional activities for the organization by performing the following duties personally or through subordinate supervisors while working our Shepherd communities.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Create, manage and maintain all SOV social media, in a way that is consistent with an organizations brand and social media strategy while working with ad agency.


• Developing new social media strategies and campaigns.


• Tracking data and analyzing performance of social media campaigns. Identify trends and area of opportunities.


• Exceptional communication skills and interpersonal skills - in particular with an elderly population and related individuals and groups.


• Ability to organize, plan and work in a self-directed, independent manner.


• Directs and oversees the marketing information systems (MIS) for all business or product lines and makes recommendations specific to strategy and budgets to ensure a growth strategy.


• Ability to track lead-move-in/admission data medically, socially and financially; and analyze such data to develop and recommend a resident/patient occupancy and product strategy.


• Provides corporate management and board reports and presents at periodic meetings.


• Participate in and help organize community events with Admission Coordinators, At Home with Shepherd, and Shepherd's Foundation.


• Research and maintain current information on local competition and new services and competitors entering the marketplace.


• Competencies include: business acumen, change management, financial responsibility, job knowledge, performance coaching, strong communication skills and strategic thinker.

*Maintain the confidentiality of all resident, staff and organization information.

Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Shepherd of the Valley Lutheran Retirement Inc.is an Equal Opportunity Employer and does not discriminate on the basis of race, creed, color, religion, sex, national origin, age, veteran status, disability, marital status, sexual orientation, citizenship status, genetic information, gender identity, or any other protected status under applicable law.

Education and/or Experience / Requirements

• Bachelor's degree (B.A.); five years related experience and/or training; or equivalent combination of education and experience.


• Must have a valid driver's license with an acceptable driving record and proof of insurance.


• Must be willing to travel and have reliable transportation.

Language Skills

• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Computer Skills

• To perform this job successfully, an individual should have knowledge of Design software to include Canva, strong computer skills such as Microsoft Office Suite including Outlook, Excel and PowerPoint.

Candidates will also be required to pass a pre-employment background check and drug screen.