Assistant Director/Head Coach

About the Opportunity

Alloy Personal Training West LA is seeking a Head Coach to lead the member experience and uphold the studio’s high standards of coaching and culture. Reporting to the Director of Training, this role blends hands-on training, leadership, and client engagement to ensure members achieve results while building a strong, motivated community. 

Key Responsibilities

Coaching & Client Experience

• Serve as the lead coach, delivering high-quality personal training sessions
• Conduct Starting Point Sessions to assess goals and create personalized pathways
• Ensure client safety, progress, and motivation through every session
• Build lasting client relationships to drive retention and satisfaction

Leadership & Culture

• Lead by example, demonstrating technical excellence and professionalism
• Foster a positive, inclusive, and motivating studio culture
• Support in hiring, training, and onboarding new team members
• Act as the backup for the Director of Training when needed

Sales & Growth

• Support membership sales through lead follow-up, phone sales, and SPS management
• Assist in marketing and community engagement initiatives, including events and referral campaigns
• Contribute to growing and maintaining a client base of 150 members

Operations

• Ensure compliance with safety standards and studio policies
• Assist in planning challenges, events, and client celebrations

Qualifications

• 3+ years of coaching experience in fitness (personal training or group fitness)
• Nationally recognized personal training certification (NASM, ACSM, NSCA, ACE, ISSA, etc.) or degree in Exercise Science/Kinesiology
• CPR/AED/First Aid certified
• Strong communication and leadership skills
• Willingness to work evenings and weekends

Desired Traits

• Passion for fitness and helping others succeed
• Positive, motivating presence with strong relationship-building skills
• Teachable and growth-oriented mindset
• Outgoing, empathetic, and able to inspire confidence in clients and staff

Expectations

• Full time position
• 40 hours a week
• 20-25 sessions per week

Benefits 

• Competitive salary based on industry standards
• Bonus structure
• We offer a comprehensive Benefits Package
• Certificate renewal compensation
• Free gym membership and 1 complimentary membership

What Success Looks Like
  The Head Coach drives client results, supports studio growth, and models Alloy’s values through leadership, coaching excellence, and an engaging client experience.

About Alloy Personal Training
  Alloy is a proven personal training system designed to deliver results through expert coaching and a supportive community. The West Los Angeles location is part of a growing network committed to helping clients achieve real, lasting fitness success.