🌊 Aqua-Tots Assistant General Manager (AGM) Job Description
Position Summary
The Assistant General Manager (AGM) plays a critical role in executing the day-to-day operations of the school and supporting the GM in achieving overall business performance. This role is responsible for driving sales execution, maintaining operational standards, and ensuring a consistent, high-quality family experience.
The AGM acts as a key leader on-site, modeling accountability, urgency, and professionalism while helping to develop the team and ensure the school runs smoothly at all times.
Key Responsibilities
đź’° Sales Execution & Revenue Support
Support the GM in achieving monthly revenue budgets and YOY growth targets
Drive daily sales execution and ensure the team is aligned to Daily Sales Goals (DSG)
Actively coach front desk team on tours, lead follow-up, and closing techniques
Ensure web leads, calls, and walk-ins are followed up on quickly and effectively
Monitor enrollments, conversions, and gaps-and take action in real time
đź‘Ą Team Leadership & Accountability
Act as the on-site leader when the GM is not present
Reinforce expectations and hold the team accountable to performance standards
Support onboarding and training of new team members
Provide in-the-moment coaching to improve performance and consistency
Help maintain a positive, high-energy team environment
🌟 Family Experience
Ensure every family interaction is warm, professional, and consistent
Reinforce standards such as greeting swimmers by name and building relationships
Support resolution of customer concerns quickly and effectively
Help drive strong retention and overall satisfaction
⚙️ Operations & Daily Execution
Ensure the school is running smoothly day-to-day
Maintain cleanliness, organization, and overall facility standards
Support adherence to safety protocols on deck and in the lobby
Communicate operational issues to the GM and help resolve quickly
đź“Š Business Awareness & Support
Understand key metrics (sales, enrollments, unpaids, etc.) and how they impact performance
Assist the GM in monitoring daily/weekly progress toward goals
Help execute strategies to close gaps in revenue and performance
🧠Leadership & Culture
Model strong work ethic, accountability, and urgency
Support a culture of ownership and positivity within the team
Communicate effectively with both leadership and team members
Step up as a leader when needed without waiting to be asked
🚨 Top AGM Expectations (Non-Negotiables)
1. You Execute the Plan
You take the GM's direction and bring it to life daily
You ensure the team is aligned and following through
You don't let things fall through the cracks
2. You Drive Daily Sales Activity
You are actively involved in what's happening on the front lines
You help the team hit daily enrollment goals
You jump in to support tours, calls, and closing when needed
3. You Are a Leader On-Site
When you are in the building, you are leading
You are not passive-you are directing, coaching, and supporting
The team looks to you for guidance and energy
4. You Hold Standards High
You do not ignore poor performance or missed expectations
You address issues in the moment
You help maintain consistency across all shifts
5. You Protect the Family Experience
You ensure every interaction reflects the brand
You step in immediately when something feels off
You care deeply about retention and relationships
6. You Support Operations & Safety
You help ensure the facility is clean, safe, and running properly
You reinforce safety standards at all times
You communicate and act quickly on any issues
7. You Take Initiative
You don't wait to be told what to do
You identify problems and bring solutions
You act like an owner of the business
8. You Bring Energy & Urgency
You help set the tone of the building
You keep the team focused, motivated, and moving
You do not allow complacency
Salary :
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