Assistant Manager, Brand

Here at Scotts Miracle-Gro there is no such thing as a typical day.  Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace.  Every Associate plays an important role in providing innovative solutions for today’s gardeners and growers and contributing new ideas to improve operations. In our company you need grit, it is what we were founded on over 150 years ago and is what keeps us growing. Regardless of your level in the organization there is a platform for your voice to be heard and the ability to influence change. Family, community and hard working values are weaved into all that we do. Come grow with us, where we develop and nurture the next generation of leaders. ​

The Assistant Brand Manager supports the development and implementation of annual marketing plans for assigned brand including new products, media/advertising, consumer promotions, merchandising and public relations.

In this role you will:

• Lead brand project initiatives across all elements of the marketing mix, interacting with and managing/influencing other functions within Scotts to deliver against project objectives.


• Assist brand with key areas that directly influence the success of the business, including forecasting, inventory levels, packaging, point of sale, and sales collateral materials.


• Complete key business analyses including: marketplace/share, competitive assessment, volume builds, capacity assessment, promotion evaluation, SKU rationalization, pricing/sizing analysis, and market research analysis and implications.


• Work with internal and external creative resources to develop packaging, and advertising & promotion plans and materials that support key marketing initiatives, delivered on time and on budget.


• Manage product introduction process through Company's product life cycle system to ensure that SKUs are set up correctly and with appropriate lead time to meet committed ship-ready dates.


• Liaise with operations on key product initiatives to ensure 100% product availability.


• Manage project budgets to ensure delivery of brand EBITA.


• Takes initiative and has a bias for action to drive for results.

The perfect person will have:

• Bachelor's Degree in Marketing.


• 1-3 years of experience in brand management at a consumer goods company.


• Extensive project management experience and proven ability to multitask.


• Experience in media planning, advertising, creative and concept development.


• Compelling communications with the ability to clearly and succinctly convey information and ideas.


• Critical thinking with the ability to analyze data, identify trends and recognizes the broader implications of issues.


• Intellectual curiosity with the drive to always learn more.


• Strong leadership with the ability to effectively influence others to advance shared goals.


• Adaptability and ability to work in a fast-paced, ambiguous environment.

Some other nice to haves:

• MBA with a concentration in Marketing.


• 1-3 years with a combination of Sales/Marketing/Brand Management experience.

Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent communities.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.