Assistant Manager (Non Exempt)

Job Summary:

The Assistant Manager supports the business unit in achieving sales goals through limited supervision. Responsibilities include training Crew Members on sales techniques, ensuring excellent customer service, and helping to meet annual sales targets. The mission is to serve customers by fulfilling their boating needs, ensuring they leave with the right products. West Marine is a Drug-Free Workplace and an Equal Opportunity Employer.

Supervisory Responsibilities:

• Coach and mentor the team for effective store operations.


• Lead by example, engaging with customers to meet their boating needs.


• Prioritize and plan to drive results and meet business goals.


• Train Crew Members on various transaction handling.


• Drive sales and performance metrics.


• Oversee Rig Shop operations (if applicable).

Duties/Responsibilities:

• Develop and maintain a sales plan to achieve annual goals.


• Assist Crew Members in executing sales plans.


• Train Crew Members on product knowledge and sales techniques.


• Reinforce selling skills among Crew Members.


• Organize and execute in-store events.


• Ensure promotional displays and signing standards meet expectations.


• Provide product knowledge and suggestive selling to customers.


• Develop strategies to increase customer count and loyalty.


• Drive customer experience to meet customer needs.


• Maintain operational policies and ensure timely payroll processing.


• Ensure asset protection standards are met and maintain a safe store environment.


• Uphold legal requirements and brand representation.


• Stay updated with training programs.


• Maintain flexibility in scheduling, including evenings, weekends, and holidays.


• Ensure completion of all Omni orders by the end of the day.


• Act as "Manager on Duty" during assigned shifts and perform additional duties as needed.

Required Skills/Abilities:

• Excellent verbal and written communication skills.


• Strong interpersonal, sales, and customer service abilities.


• Effective time management skills with a proven ability to meet deadlines.


• Strong analytical and problem-solving skills.


• Ability to prioritize and delegate tasks effectively.


• Strong supervisory and leadership skills.


• Excellent organizational skills and attention to detail.


• Proficient in Microsoft Office Suite or similar software.


• Industry and product knowledge preferred.


• Flexible schedule required, including nights, weekends, and holidays.

Education and Experience:

• High school diploma or equivalent preferred.


• Two years of supervisory experience or equivalent training and experience.

Physical Requirements:

• Continuous standing and walking throughout the retail space.


• Ability to wear and communicate through a headset continuously.


• Frequent climbing, bending, stooping, and twisting.


• Occasionally operate equipment, including forklifts.


• Must be able to lift up to 50 pounds to shoulder height unassisted frequently.

Other Requirements:

• Must be at least 18 years old.

West Marine offers a wide range of benefits, which include medical/dental/vision, various voluntary benefits, 401k, and paid time off. To view eligibility and additional information on these benefits, along with starting pay ranges for select states, please visit our benefits page at www.embbenefits.com/wm-home/. Join us at West Marine and help us provide the best boating experience for our customers! 

This position has a starting salary of $30.18/hr to $34.00/hr, depending on experience.”