Assistant Social & Paid Media Manager

Role Overview

The Assistant Social & Paid Media Manager supports Häfele America Co.’s digital brand presence by helping plan, create, execute, and analyze social media and paid media initiatives that increase visibility, engagement, and demand generation. This role is ideal for a candidate with 2+ years of experience in marketing communications—agency or brand side—who is eager to grow into a broader digital marketing contributor with hands-on responsibilities across social media, paid campaigns, analytics, and content development.

The position focuses on strengthening Häfele’s social channels, attracting and engaging target audiences, and supporting paid media planning and execution across paid social, SEM, and digital display. This role works cross-functionally with product, category management, and marketing communications teams to deliver high-quality content and measurable digital results.

Key Responsibilities

Social Media Strategy & Execution

• Manage day-to-day content scheduling, publishing, and community engagement across primary social platforms (LinkedIn, Instagram, Facebook, YouTube, etc.)


• Develop on-brand, channel-appropriate content that increases engagement with existing audiences and attracts new followers


• Collaborate with the broader marketing team and category managers to align content with Häfele’s strategic goals, product roadmap, and marketing priorities


• Maintain an always-on awareness of emerging social trends, formats, and best practices to keep Häfele’s presence modern and relevant


• Respond to comments, messages, and mentions in a timely, professional manner to support community health and brand perception

Paid Media & Digital Campaign Support

• Assist with planning, launching, and optimizing paid media campaigns across paid social, SEM (Google Search), display, retargeting, and other B2B-appropriate digital channels


• Support agency partners or internal teams with campaign briefs, asset delivery, approvals, and performance checks


• Help track campaign performance and contribute to reporting dashboards to identify trends, insights, and opportunities


• Ensure all paid initiatives support broader marketing objectives, including awareness, traffic, lead generation, and ROI

Analytics & Optimization

• Use social monitoring and analytics tools to evaluate content performance, follower growth, engagement quality, and competitive activity


• Establish and track key performance indicators (KPIs) for social content and paid media campaigns


• Present insights and recommendations to the marketing team, with a focus on improving targeting, messaging effectiveness, and content quality


• Provide input into ongoing optimization of messaging, cadence, formats, and budget allocation

Content Creation & Cross-Functional Collaboration

• Create or support creation of graphics, short-form video, motion content, and written copy for social channels


• Partner with internal “customers” — including product management, category managers, sales, and creative — to gather information and develop relevant social-ready content


• Support content development beyond social media when needed, including website updates, email content, or digital assets for campaigns

Channel Growth & Innovation

• Identify new or emerging platforms and opportunities that align with Häfele’s strategic direction


• Recommend audience-building tactics, influencer partnerships, or content series concepts to expand reach and relevance

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field


• 2+ years of marketing experience at an agency or in-house marketing team; B2B experience preferred


• Hands-on experience managing social media platforms and tools (e.g., Meta Business Suite, LinkedIn, Hootsuite/Sprout/etc.)


• Exposure to paid media campaigns (paid social, SEM, display, retargeting) and familiarity with campaign analytics


• Strong writing skills with the ability to adapt tone and format across channels


• Ability to work cross-functionally, juggle multiple projects, and thrive in a fast-paced environment


• Analytical mindset and comfort using data to inform recommendations


• Clear communicator with strong organizational skills

What Success Looks Like

• Social channels show increasing engagement, consistency, quality, and strategic alignment


• Paid media campaigns are well-supported, well-documented, and contribute positive performance insights


• Content is timely, professional, and clearly aligned to Häfele’s brand and marketing objectives


• Internal stakeholders trust this role to manage details, report insights, and deliver results independently


• Manager gains capacity for higher-level strategy due to reliable day-to-day execution support