Assistant Store Manager - Portland

Lead the Crew at Sea Bags!

Sea Bags, the original maker of one-of-a-kind totes, handbags, and accessories crafted in the USA from recycled sailboat sails, is looking for a Full-Time Assistant Store Manager to join our team in our beautiful Portland Flagship store.

Position Summary

The ideal Assistant Manager for Sea Bags’ Flagship Store is a visible, hands-on leader who helps set the standard for team engagement, sales performance, customer experience, and brand presentation within a high-traffic, high-profile retail environment. Partnering closely with the Store Manager, this role drives results while developing team talent, maintaining exceptional visual standards, and delivering immersive storytelling that connects customers to the Sea Bags mission.

Must-Haves:

• Calm confidence and a genuine commitment to exceptional customer service.


• Lead by example with a hands-on and collaborative approach.


• Model a positive and encouraging energy both on and off the sales floor.


• Impeccable attention to detail and passion for visual merchandising.


• Monitor and drive consistent inventory standards year-round.

Key Responsibilities

Sales & Performance Excellence

• Drive strong sales results by actively leading on the sales floor and modeling elevated selling behaviors.


• Partner with the Store Manager to execute flagship-level sales strategies that support daily, weekly, and seasonal goals.


• Monitor sales performance and key metrics, using insights to improve conversion, average transaction value, and customer engagement.


• Inspire and motivate sales team to consistently meet and exceed sales goals through coaching, recognition, and accountability.

Leadership, Teamwork & Talent Development

• Partner with Store Manager to build and foster a positive, inclusive, and team-oriented work environment


• Coach, mentor, and support team members to develop confidence, product knowledge, and organic brand storytelling skills


• Assist with onboarding and training, reinforcing brand and product knowledge, company values, sustainability practices, and customer engagement standards


• Encourage open communication, collaboration, and shared accountability.

Customer Experience

• Champion Sea Bags’ three major pillars:
  
  
  
  • Handmade in the USA
  
  
  • Sustainable in products and practice
  
  
  • Be good stewards within our community
  
  
  
  

• Authentically share the brand history, sustainability mission, and the environmental impact of saving material from landfills


• Deliver warm, engaging, and knowledgeable service that reflects the Sea Bags brand.


• Resolve customer concerns with professionalism and care.

Visual Standards & Merchandising

• Execute and uphold Sea Bags’ visual merchandising standards to create a compelling, inviting, and on-brand store environment.


• Maintain visual excellence through daily recovery, attention to detail, and consistent presentation standards.


• Along with Store Manager, use visual merchandising as a sales-driving tool;  adjusting displays based on sell-through, traffic flow, and customer behavior.


• Train and hold team members accountable on maintaining brand standard excellence.

Inventory Control

• Monitor shrinkage and loss prevention.


• Report low/over stock issues to Store Manager.


• Conduct regular cycle counts and full physical inventory for audits.


• Ensure POS system matches on-hand inventory.


• Track best sellers and slow-moving items.

📍Work Location: In person – Portland, ME

At Sea Bags, we celebrate diversity and are proud to be an equal-opportunity employer. We welcome applicants from all backgrounds and do not discriminate based on race, color, religion, gender, age, disability, sexual orientation, marital status, veteran status, national origin, or any other protected status.

Ready to set sail with us?
Apply today!