Associate ADM Network Development- Duke Health Lake Norman

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Duke Health Lake Norman Hospital

Pursue your passion for caring with Duke Health Lake Norman Hospital in Mooresville, North Carolina. The smallest of the four Duke Health hospitals at 123-beds, it offers a comprehensive range of medical services, including 24-hour emergency care, cardiology, orthopedics, women's services, and surgical specialties.

Job Summary

To support the development of Duke relationships with referring providers and affiliated programs that positions Duke as the preferred provider of care that cannot be managed in the community setting.

Duties and Responsibilities of this Level

The Physician Liaison (Marketing) will report to the Director, Physician Outreach as part of the Marketing Communications Department and work collaboratively across the system with other liaison roles in Population Health, Oncology and Radiology. The Physician Liaison is responsible for identifying new referral sources, developing and maintaining relationships with community providers and implementing marketing and sales strategies that drive measurable volume. As part of the Integrated Marketing Communications team, the physician liaison will support the organizational goals, business objectives and priorities of several key service lines.

Key duties and responsibilities include:

• Serve as representative of Duke Health to community providers in assigned geographical regions in support of Duke University Health System (DUHS) and its clinical programs.


• Work closely with service lines and marketing colleagues to translate business opportunities into effective sales strategies and tactics


• Use data to analyze and monitor the market and inform outreach strategies and tactics


• Identify new referral sources and use best practices in consultative selling to increase consideration of Duke among referring providers


• Consult with DUHS faculty and staff to obtain information on clinical programs and research activities to distribute to referring providers.


• Continually develop clinical knowledge to effectively engage with healthcare professionals regarding referral guidelines and treatment options available at Duke


• Document activities and generate regular reports to communicate progress and referral growth with key stakeholders


• Provide market intelligence from the referral community. 


• Encourage practices and providers to enroll in Duke MedLink to streamline the referral process


• Identify, document, and resolve access and referral issues to help facilitate the care of shared patients. Escalate observed patterns and trends to improve overall referring provider experience.

Knowledge, Skills and Abilities

Skills necessary to coordinate the administration of contracting services to monitor and enforce institutional guidelines concerning clinical contracts. Demonstrated knowledge and experience in the development and execution of effective contract negotiation strategies. Demonstrated knowledge of commercial contract terms and conditions with particular emphasis on the protection of intellectual property, indemnification, confidentiality and minimizing liabilities and risks. Core competencies include: collaboration and team building skills, leadership skills, excellent planning and organizational skills, effective and efficient decision-making skills; and strong analysis and judgment skills. Excellent written and oral communication skills, excellent interpersonal skills, demonstrated ability to be effective in a matrix management organization.

Level Characteristics

N/A

Minimum Qualifications

Education

Work requires a background generally equivalent to a bachelor's degree in a business related field.

Experience

Work requires four years related business experience in healthcare business, management, healthcare legal affairs, institutional administration and/or related administrative fields

Preferred experience in Sales

Degrees, Licensures, Certifications

Bachelors degree