Associate Brand Director

Our Mission is to deliver the Wisdom of Nature and take our healing mission to more people in more parts of the world. We strive to be, and be seen as, one of the leading supplement companies in the world by delivering “New Chapters” for the industry and being passionate leaders in all we do.

Our Credo Work Ethic points establish our Company values and inspire the best in collaborative business conduct. Functional Competency Assessments and Supercritical Success Factors define the business competencies required for delivery of a healing mission, “Absolute Best Performance” and ensuring the vitality and growth of every employee at New Chapter. 

Job Title: Associate Brand Director Revision Date: April 29, 2015

Department: Marketing Job Grade: 16

Reports To: VP Marketing Fair Labor Standards Act (FLSA): Exempt          

ROLE PURPOSE

You will lead New Chapter to unprecedented sales, and bring the Wisdom of Nature to millions more consumers! As a talented brand-builder, your strategies, marketing plans, WHO insights, creative work and digital expertise will unlock the limitless potential of the New Chapter brand. 

MAJOR ROLE ACCOUNTABILITIES: 

• Develop marketing strategies and plans that deliver on P&L commitments.

• Lead innovative digital strategies and plans including search, iMedia, eCommerce, social, influencer program, website, etc.

• Conduct business analyses to evaluate in-market performance, competitive landscape, and identify key distribution, pricing, shelving, and promotion opportunities.

• Lead key initiatives from concept to in-market including identifying the optimal consumer proposition, launch plans, and creative executions.  

• Manage multiple agency partnerships and lead the creative development process for all touch points, e.g. print, digital, DTC, social content, packaging, in-store materials, etc. 

• Identify key WHO and behavioral insights across multiple prime prospects to enable precision targeting. 

• Manage direct report and work seamlessly with cross-functional groups to coordinate and execute business-building plans.

• In partnership with Sales, develop in-store materials, integrated promotions, merchandising, educational material, and value-added packaging.

• Perform other responsibilities as assigned.

KEY COMPETENCIES:  

• Exceptional attention to detail.

• Passion for digital marketing.

• Strong leadership, strategic thinking, collaboration and analytical skills.

• Ability to thrive in a fast-pace environment, make creative and innovative connections, and operate with discipline.  

• Must have a “can-do” attitude, ability to work independently and be adept at handling multiple priorities.  

NOTE: This job description is not intended to be all-inclusive. Employees may perform other related duties as needed to meet the ongoing needs of the organization.

EXPERIENCE, EDUCATION and CREDENTIALS:  

• Bachelor’s degree 

• 3-6 years of brand management experience; preferably in consumer packaged goods.