Associate Brand Manager - Action Brands New Business

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We\u2019re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. \n\n\nDo you have your finger on the pulse of culture, entertainment and fandom? We\u2019re looking for a curious, strategic, and consumer-obsessed Associate Brand Manager to help drive product strategy for New Business within the Action Brands portfolio.\n\nThis role is ideal for someone who loves understanding consumers, spotting trends early, and turning insights into products, platforms, and experiences that win at shelf and beyond. You\u2019ll work at the intersection of brand, product, and commercial teams\u2014helping guide ideas from concept to launch. \n\nEffective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday \u2013 Thursday at Hasbro\u2019s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday \u2013Thursday at Hasbro\u2019s HQ in Pawtucket, RI.\n\nA Day in the Life of an Associate Brand Manager \u2013 New Business: \nYou\u2019ll help define and deliver global product and brand strategies, partnering closely with product, insights, and commercial teams. Day to day, you\u2019ll:\n\n * Support the development of global product strategies and line plans, from early concept through launch. \n * Use consumer, category, and cultural insights to inform product innovation, platform evolution, and portfolio decisions. \n * Analyze market, category, and competitive trends to identify whitespace opportunities and growth ideas. \n * Partner with cross-functional teams (product development, insights, design, engineering, finance, legal) to move ideas forward efficiently and creatively.\n * Help shape go-to-market direction by aligning product intent, positioning, and storytelling across regions. \n * Support U.S. market execution by contributing to line planning, forecasting, sell-in readiness, and close collaboration with sales teams to ensure product strategies translate to strong in-market performance. \n * Work closely with regional and commercial teams to understand local market needs, retail dynamics, and executional challenges. \n * Support forecasting, development systems, and tracking tools to ensure accurate product, timeline, and financial inputs. \n * Support internal storytelling through clear decks, frameworks, and narratives that bring product strategies to life\n * Keep teams aligned through clear, consistent communication of priorities, progress, and decisions. \n * Work with License Partners. \n\n\n\n\nWhat You\u0027ll Bring:\n\n * 3 years of experience in brand, product, strategy, or consumer goods\n * Licensed brand experience is required\n * Bachelor\u2019s degree in Marketing, Business, Strategy, or a related discipline\n * 3 years experience with product development processes, line planning, forecasting, sales collaboration.\n * Comfort working with data and insights - able to connect quantitative and qualitative inputs into clear recommendations.\n * Strong organizational and project management skills; comfortable juggling multiple workstreams.\n * A strong interest in product development, consumer behavior, and portfolio strategy. \n * Clear, confident communicator who can influence cross-functional partners.\n * A wide range of passion for storytelling across pop culture, entertainment, sports and fandom are a must.\n * Comfort experimenting with and applying AI-powered tools to improve analysis, productivity, and creative problem-solving.\n * Agility and resilience in a fast-paced environment.\n * Proficiency in Microsoft PowerPoint and Excel. \n\n\n\nWe are an Equal Opportunity / Affirmative Action Employer\n\nHasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.\n\nWe will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.\n\nThe base salary range for this position is $76,700.00 to $115,100.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.\n\nOur Comprehensive Benefits Package Includes:\n\n * Health \u0026 Wellness: Medical, Dental, and Vision Insurance\n * Time Off to Recharge: Paid Vacation \u0026 Holidays\n * Financial Well-being: Generous 401(k) Match\n * Life \u0026 Family Support: Paid Parental Leave\n * Giving Back: Volunteer \u0026 Employee Giving Programs\n * Level Up Your Skills: Tuition Reimbursement\n * Exclusive Perks: Product Discounts \u0026 More!\n\n\n