Associate Brand Marketing Manager, Marketing Lakeland

Associate Brand Marketing Manager, Marketing – Lakeland

Location:

Lakeland, FL between Orlando and Tampa
Job ID:

28512BR
Department:

Marketing
Working Hours:

Minimum of 45 hours per week. Primarily Monday through Friday
Pay Frequency:

Monthly
Date Posted:

Apr 16, 2024

The purpose of this position is to support the development of and implement brand marketing strategies that maximize business unit sales and drive customer advocacy. This includes developing marketing strategies for assigned Marketing campaigns, conducting secondary research to support brand marketing initiatives, and managing the creation of new and updated Publix private label product packaging.
Responsibilities Include:
Developing and implementing marketing strategies for select Marketing campaigns. Serving as secondary point of contact between designated business partners and other Marketing teams.
Supporting product innovation and development of private label products. Lead the development of new private label product packaging and manage packaging updates.
Managing Marketing projects such as environmental signage requests, coordinating product requests for photo shoots, information collection to support strategy development, and campaign/digital content audits.
Conducting and analyzing secondary research to identify opportunities (i.e., market trends, competitive analysis) that support brand marketing initiatives.
Required Qualifications

Bachelor’s degree in Business Administration, Marketing, Advertising, or Mass Communication from an accredited university or equivalent experience
A minimum of four (4) years of marketing experience
A minimum of one (1) year of experience in marketing strategy development, product marketing, or brand management
Strong knowledge of brand management and marketing strategy development
Strong knowledge of research principles, methodology and business analysis
Strong knowledge of grocery and/or retail, consumer, and competitive environments
Knowledge of product development process
Knowledge of presenting strategy briefs and delivering creative concepts
Knowledge of customer segmentation
Knowledge of Microsoft Word, Excel, Outlook, Power Point computer software programs
Strategic thinking skills
Business analytical skills, including financial and research analytical skills
Communication skills (written and verbal)
Prioritization skills
Critical thinking skills
Relationship and interpersonal skills
Preferred Qualifications

Master’s degree in Business Administration with a concentration in Marketing from an accredited university
Five (5) or more years of experience in product marketing or brand management
Employee stock ownership plan that contributes Publix stock to associates each year at no cost
An opportunity to purchase additional shares of our privately-held stock
401(k) retirement savings plan
Group health, dental and vision plans plan
Paid Time Off
Short- and long-term disability insurance
Free hot lunches (buffet-style) at facilities with a cafeteria
As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.
Additional Information

Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.
Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.
In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.

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