The Role
Assist in the development and execution of strategic multimedia plans and marketing recommendations. Contribute across the campaign lifecycle including research, planning, implementation, and stewardship.
Responsibilities
Overall
- Manage assigned Strategy deliverables and follow established processes through completion.
- Ensure deadlines are met and proactively communicate when timing or priorities may need to shift.
- Support Strategy deliverables including media flowchart and deck updates, data pulls and analysis, budget maintenance, approval documentation, and through, timely media-specific meeting recaps.
- Represent Canvas Worldwide professionally with clients and across the industry.
- Build proficiency in tools and data sources used by the Strategy team.
- Utilize planning tools to help generate insights and support recommendations.
- Validate data and source information, ensuring recommendations are supported by clear rationale before incorporating into client-facing materials.
- Develop working knowledge of the client’s brand, products, audiences, KPIs, media strategy, and business priorities.
- Manage Strategy-owned campaign execution following plan approval, including preparation and routing of required approvals, tracking numbers, investment specifications, activation forms, and related documentation.
- Ensure Strategy deliverables and handoffs contain complete and accurate information before being routed to Investment, Activation, Analytics, Finance, partner agencies, or other teams.
- Maintain accurate campaign budgets and support budget reconciliation and billing readiness.
- Organize campaign documentation so information, approvals, and historical materials can be easily retrieved.
- Work collaboratively with internal agency teams, clients, partner agencies, and media partners.
- Respond to requests and acknowledge communications in a timely manner.
- Proactively communicate the status of assigned deliverables and flag risks, missing inputs, or issues that could affect timely completion.
- Participate actively in meetings and communicate relevant decisions and information back to the Strategy team.
Qualifications
- Bachelor’s degree required
- Excellent written and verbal communication skills.
- Strong organizational and analytical skills with a high degree of attention to detail, accuracy, and precision.
- Excellent time-management skills and ability to manage multiple assignments and competing priorities.
- Strong follow-through and ability to take assigned work through completion.
- Demonstrated ability to problem-solve, research answers, and identify when escalation is appropriate.
- Ability to receive feedback, apply direction, and build increasing independence.
- Proficiency with Microsoft Office, particularly PowerPoint and Excel, with the ability to learn media planning and research tools.
- Comfortable working with data, budgets, spreadsheets, presentations, and detailed documentation.
- Ability to work collaboratively across disciplines and with multiple internal and external stakeholders.
- Interest in media, advertising, consumer behavior, research, and strategy.
- Experience with or interest in multicultural media and marketing is a plus.
- Team-oriented, proactive, curious, and willing to learn.