Associate Content Creator

Job Description:

The Associate Content Creator develops the day-to-day communications of the Office of Health Sciences Education, creating copy for social media, blogs/news, and some print collateral. The Associate Content Creator works closely with the Associate Director for Strategic Communications and multiple collaborators across VU and VUSM (faculty, staff and students) to interview, research, source and create content for all VUSM channels. The Associate Content Creator manages all aspects of VUSM social media, including collaborating on and executing components of the editorial calendar, creating and scheduling posts, and monitoring engagement across multiple social media platforms.

The Office of Health Sciences Education (OHSE) administers the degree programs of the Vanderbilt University School of Medicine (VUSM) and supports its mission to catalyze impactful discovery, servant leadership, and lifelong learning. OHSE staff provide comprehensive support across academic program administration, educational design and informatics, student services, and financial and operational oversight.

In alignment with VUSM’s commitment to excellence, OHSE works to prepare future leaders in the health professions who are equipped with the knowledge, skills, and judgment needed to deliver safe, effective, ethical, and patient-centered care. Our students are encouraged to think critically, foster innovation, and understand the broader systems and social factors that shape health outcomes—empowering them to advocate for positive change in both local and global communities.

Duties and Responsibilities:

• Writing and content development. Engage deeply with the students, faculty, staff, of VUSM professional degree programs (housed in the Office of Health Sciences Education) to glean opportunities for compelling stories and interviews. Collaborate with Associate Director for Strategic Communications on an editorial calendar, and from that calendar, develop content that can be deployed to:

• Social Media - The role requires understanding the different audience and tone of each of our social media channels (Instagram, X, Facebook, and LinkedIn), craft posts that inform and engage our followers and drive them to our website(s).

• Email Newsletters - Collaborates with OHSE program content contributors and Associate Director of Strategic Communications to contribute to timely and engaging email newsletters.

• Long-form Content - Content such as profiles, Q & As, and news stories, will be featured on the School of Medicine website and pitched to Vanderbilt University and Vanderbilt Health news and communications outlets when appropriate.

• Social media monitoring and engagement. Perform periodic sweeps of social media platforms to monitor VUSM mentions and interaction. Ensure adherence to OHSE, VUSM, VU and industry wide standards and best practices.

Supervisory Relationships:

The Associate Content Creator reports to the Associate Director of Strategic Communications. The Associate Content Creator supervises a part-time student copywriter.

Qualifications:

• A bachelor’s degree from an accredited institution of higher education, or an equivalent combination of education and experience, is necessary.

• Experience of writing for (non-personal) social media, web and email newsletters is necessary.

• Experience and/or education in the fields of journalism, marketing, public relations, or strategic communications is preferred.

• 2-3 years of copywriting/content creation experience is necessary; 4-5 years is preferred.

Skills:

• Strong written and spoken communication skills are necessary.

• Ability to develop and nurture relationships with students, faculty and staff is necessary.

• Excellent grasp of the English language and grammar rules, as well as adaptability to required style guides (e.g. Associated Press) and brand guidelines (VU, VUSM) is necessary.

• Experience with social media scheduling and monitoring tools such as Sprout Social is preferred.

• Editing, interviewing, and content/background research experience is preferred.

• An understanding of WordPress, HTML, Emma email marketing software, and Canva is preferred.

• Comfort with a camera and basic photo and video editing skills are preferred.