Associate Digital Marketing Manager Paid Search (SEM)

Job Description
Associate Digital Marketing Manager – Paid Search (SEM)
R-01234369
As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
How will you make an impact?
We are looking for a passionate digital marketer who will be responsible for planning, launching, maintaining, updating and optimizing paid search/SEM campaigns in support of the global SEM efforts for the Biosciences Division, nested under the Life Sciences and Laboratory Products Group (LSLPG). This role will be part of a highly matrix environment and will be collaborating with large, diverse teams across our company and the globe.
Location: Onsite at: Carlsbad, CA; Eugene, OR or Rockford, IL or remote US
The ideal candidate has extensive hands-on and enterprise-level expertise in SEM and a firm understanding of other digital channels like SEO, Programmatic Display, Email or Social Media. The successful Marketing Specialist III is proactive, analytical, and constantly looking for new opportunities to improve performance and efficiency, driving automation and solutions at scale.This is an opportunity to handle large advertising budgets and achieve results in a collaborative and successful digital marketing team using industry leading platforms. Make a difference in the world through innovative and analytical campaign optimization!
What will you do?
Collaborate with team members to develop, implement, measure and optimize SEM campaigns, aligned with business goals
Track critical metrics and budgets with established dashboards and pacing files
Find a better way every day, use automation and focus on solutions that scale
Lead multiple, simultaneous projects, prioritizing based on performance impact and team focus areas
Provide project status updates to your partners to set expectations on timelines, communicate accomplishments, open questions and risks
Test, evaluate and implement new strategies and technologies, as well as influence the wider corporate marketing organization to adopt and deploy emerging digital marketing tactics and technologies
Align with regional digital partners to understand regional needs and bring the global strategy to life
Respond quickly to shifts in the industry, in the regions or on a global level
Lead knowledge sharing sessions on the SEM channel (e.g. standard methodologies, strategy, industry updates, etc.)
Participate in scrum ceremonies and follow agile principles as part of an agile team, using project management software
How will you get here?
Education
Minimum educational requirement is Bachelor’s degree
Experience
Required Experience:
3+ years experience in B2C or B2B digital marketing, advertising or eCommerce
Advanced understanding of SEM using Google Ads, Bing Ads or other paid search engines
Advanced experience with bid management platforms (e.g. Adobe Media Optimizer, Kenshoo, Marin, DoubleClick or Search Ads 360)
Proven track record of creating, optimizing and reinventing campaigns to constantly improve results
Strong Excel skills, ability to manage and update campaigns via bulk upload process
Experience with analytics tools (e.g. PowerBI, Adobe Analytics)
Experience prioritizing multiple strategic clients including ownership and oversight of large budgets
Preferred experience:
Experience with keyword research tools (e.g. Moz, SEMRush, Conductor)
Experience with DMP management, including 1st party, 2nd party and 3rd party data
Experience with backlog management tools (e.g. WorkFront, Jira)
Knowledge, Skills, Abilities:
Excellent communication skills
Ability to present to a variety of business partners and leadership
Analytical and problem-solving skills and ability to analyze large data sets from multiple sources
Use data and dashboards and communicate keen insights on improving critical metrics
Strong time management, planning and prioritization skills
Self-starter who identifies and leads process or channel improvement efforts
Standout colleague with a positive demeanor who goes above and beyond to accomplish business objectives
Attention to detail
Experience in agile methodology within a marketing organization is a plus
Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one global team of 100,000 colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.
Apply today!

http://jobs.thermofisher.com
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Accessibility/Disability Access
Job Seekers with a Disability: Thermo Fisher Scientific offers accessibility service for job seekers requiring accommodations in the job application process. For example, this may include individuals requiring assistance because of hearing, vision, mobility, or cognitive impairments. If you are a job seeker with a disability, or assisting a person with a disability, and require accessibility assistance or an accommodation to apply for one of our jobs, please submit a request by telephone at 1-855-471-2255*. Please include your contact information and specific details about your required accommodation to support you during the job application process.
*This telephone line is reserved solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes, such as not being able to get into the career website, following up on an application, or other non-disability related technical issues will not receive a response.
Compensation and Benefits
The salary range estimated for this position based in California is $83,300.00–$115,000.00. This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
A choice of national medical and dental plans, and a national vision plan, including health incentive programs

Employee assistance and family support programs, including commuter benefits and tuition reimbursement

At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit:

https://jobs.thermofisher.com/global/en/total-rewards

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