Associate Director, Commerce Retail Media

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media
 
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.


• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.


• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
  
  

Role summary

ASSOCIATE DIRECTOR, RETAIL MEDIA & DIGITAL COMMERCE ACCOUNT LEAD (BEAUTY & WELLBEING)

WPP Unite | Unilever

Role Overview

The Associate Director will support the orchestration of retail media and digital commerce strategy across Unilever’s Beauty & Wellbeing portfolio, ensuring strong alignment between strategy, activation, and cross channel planning across media and content.

This role is responsible for translating high-level strategic direction into actionable plans across retailers, while driving coordination across internal teams and external partners.

Key Responsibilities

1. Strategy Translation & Execution

• Translate the Director-level strategy into clear retailer-specific and channel specific plans across media and digital commerce content


• Support prioritization across brands, SKUs, and demand drivers


• Ensure strategies are grounded in performance data, content insights, and category dynamics

1. Cross Channel Integration

• Connect retail media plans with national media, shopper marketing, and digital commerce content initiatives


• Ensure consistency in messaging, targeting, content, and timing across channels


• Support integrated planning processes across WPP teams

1. Retailer & Commerce Coordination

• Act as a central point of coordination across Amazon, Walmart, Target, Kroger, and pureplay teams


• Ensure alignment in campaign structure, keyword strategy, and content optimization approach


• Identify gaps and opportunities across retailers and digital shelves

1. Project Management

• Manage timelines, deliverables, and workflows across multiple workstreams


• Drive progress against key initiatives and escalate risks as needed


• Support implementation of new frameworks (e.g., demand space mapping, campaign restructuring, content optimization standards)

1. Stakeholder Communication

• Support the development of client-ready materials and strategic narratives


• Participate in client meetings and present key updates


• Maintain strong day-to-day relationships with cross-functional teams

Qualifications

• 7–9 years of experience in retail media, digital commerce, or digital marketing


• Strong understanding of retail media platforms and digital commerce fundamentals


• Familiarity with content optimization, PDP strategy, and organic search is a plus


• Experience managing cross-functional projects


• Strong communication and organizational skills

Success Profile

• Strong operator who can connect strategy to execution across media and content


• Detail oriented but able to see the bigger picture


• Collaborative and proactive problem solver

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.

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