The Associate Director, Engagement Strategy is responsible for developing and managing strategic client deliverables and overseeing the day-to-day engagement needs of the business. This role requires a strong balance of strategic thinking and hands-on execution, ensuring engagement strategies align with client business objectives and drive measurable impact across channels.
What you'll do:
- Support the engagement lead in the development of customer engagement strategies aligned to client business objectives and growth targets
- Develop omni-channel engagement plans, including personas, journey maps, ecosystem planning, and activation briefs
- Create content and tactical strategies across multiple omni-channels, including website, display, social, CRM, and point of care
- Clearly communicate and present ideas, points of view, and strategies to internal teams, clients, and prospective clients
- Collaborate closely with brand planning, media, account, and creative teams to ensure alignment across all touchpoints
- Leverage customer data and insights to design engagement strategies that enhance the overall customer experience
- Present engagement results to executive leadership to demonstrate the impact and effectiveness of strategies
- Use data and performance insights to optimize and refine engagement efforts and recommend new tactics
- Stay current on industry trends, best practices, and emerging technologies related to customer engagement
- Foster a culture of collaboration, innovation, and continuous improvement within the engagement strategy team
About you:
- 5+ years of strategic planning or marketing experience within a healthcare or pharmaceutical advertising agency
- Relevant category and product launch experience
- Demonstrated experience using strategic frameworks and analytical tools
- You bring deep patient and/or DTC experience and are comfortable leading engagement strategy development
- You are a clear, persuasive communicator with strong storytelling skills
- You are highly collaborative and enjoy working cross-functionally with diverse teams
- You are analytically minded and comfortable using strategic tools and data to inform decisions
- You thrive in fast-paced agency environments and manage complexity with confidence