Associate Director, Marketing Automation

Description

The Associate Director, Marketing Automation is a strategic implementation lead on the Customer Experience Management (CXM) team. Partnering with clients, analysts, media specialists, and cross-functional teams, you’ll lead the delivery of omnichannel marketing campaigns for life sciences clients through our proprietary marketing automation platform.

You’ll develop a deep understanding of each client’s marketing strategy and objectives, lead and develop a high-performing CXM team, strengthen client relationships, and drive adoption of innovative technology. Your focus: implementation excellence and exceptional client experiences.

What you’ll do

• Lead client engagements, translating client needs and marketing objectives into effective media strategies and marketing automation solutions.
• Advise clients on messaging cadence, data strategy, and implementation best practices, ensuring recommendations align with their goals and industry trends.
• Build strong client relationships through regular check-ins and feedback sessions. Address concerns, improve satisfaction, and identify opportunities to strengthen partnerships.
• Identify opportunities to grow existing accounts and contribute to new business through compelling presentations and proposals.
• Lead, mentor, and develop CXM professionals. Set clear direction, delegate effectively, conduct performance reviews, and support individualized career development.
• Oversee end-to-end omnichannel campaign implementation, ensuring timely delivery, budget alignment, and progress against client KPIs.
• Partner with media strategy, data analytics, business insights, and development teams to support seamless campaign execution.
• Maintain clear documentation of CXM processes, workflows, and best practices.
• Analyze campaign performance, identify trends, and implement optimizations to maximize ROI and meet client expectations.
• Stay current on developments in marketing automation and CXM. Evaluate and onboard media and technology partners that strengthen our offerings.
• Develop thought leadership materials, such as case studies, white papers, and points of view, to showcase our expertise.

What you’ll bring

• 7+ years of experience in marketing automation, media strategy, email delivery management, or a related field, with a strong record of success.
• Experience with marketing automation, CDP, CRM, or similar MarTech platforms, such as Salesforce Marketing Cloud, Adobe Marketo, HubSpot, Tealium, or Eloqua.
• 2+ years of experience directly managing and developing a team of marketing professionals.
• Strong client management, communication, and presentation skills, including the ability to explain complex information clearly and concisely.
• Analytical and problem-solving skills, with the ability to interpret data, identify trends, and turn insights into action.
• Excellent organization and attention to detail, with the ability to manage multiple projects in a fast-paced environment.
• A passion for customer experience management, marketing automation, and media strategy—and a commitment to delivering exceptional client experiences.

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.