Associate Director, Marketing Tech, Data and Software Engineering

Overview\n\n \n\nAlnylam Pharmaceuticals is building a data-driven digital marketing capability that integrates technology and commercial operations to deliver personalized experiences for healthcare professionals and patients across our rare disease portfolio. The Associate Director, Marketing Data and Software Engineering serves as the primary technical interface between the Data, AI \u0026 Enterprise Architecture organization and the Commercial/Marketing business function, owning the engineering backbone that powers Alnylam\u2019s digital marketing execution: data pipelines, platform integrations, CDP activation, and analytics infrastructure connecting the Alnylam Data Platform (Snowflake lakehouse) to the marketing technology ecosystem.\n\n \n\nReporting to the Head of AI, Data \u0026 Engineering, this role partners daily with the Chief Marketing Officer\u2019s organization to translate marketing data and technology requirements into production-grade engineering solutions. The position manages a team of data engineers, software engineers, and MarTech integration specialists, and serves as the engineering co-lead across Alnylam\u2019s five-team commercial digital marketing structure. This is a hybrid role based in Cambridge, MA, with 3 days per week onsite.\n\n \n\nResponsibilities\n\n \n\n * Own the end-to-end marketing data pipeline architecture, ingesting data from all marketing platforms (Veeva, Adobe Experience Cloud, Salesforce, Google Ads, paid media) into the Snowflake data lakehouse using the Alnylam Common Integration Pattern (Snowflake Data Sharing, Fivetran, Snowpipe)\n * Design and maintain the composable CDP architecture with Snowflake as the system of record and Salesforce Data Cloud as the activation layer, ensuring identity resolution, consent propagation, and event schemas are standardized across all marketing touchpoints\n * Architect and maintain the \u201cdata spine\u201d: the standardized integration layer connecting all marketing execution tools to the Snowflake/dbt core, eliminating ad hoc point-to-point integrations that create technical debt\n * Lead the technical implementation of real-time journey orchestration infrastructure, including audience suppression logic, frequency caps, channel sequencing, and agentic decisioning capabilities using AWS Bedrock\n * Serve as the primary technical interface to Commercial/Marketing business stakeholders, partnering with Business co-lead Directors across the five commercial digital marketing teams (Audience Science, Digital Experience, Content Intelligence, Omnichannel Delivery, Performance Analytics)\n * Lead the engineering implementation of AI-powered marketing capabilities, including Next-Best-Experience engine infrastructure, audience propensity modeling pipelines, content personalization at scale, and Generative Engine Optimization (GEO) monitoring across AI search platforms\n * Manage and develop a team of data engineers, software engineers, MarTech integration engineers, and BI engineers while contributing hands-on to production code, architecture decisions, and technical design reviews\n\n\n\n \n\nQualifications\n\n \n\nRequired\n\n * Bachelor\u2019s degree in Computer Science, Data Engineering, Software Engineering, or a related technical field; Master\u2019s degree preferred\n * 10+ years of progressive experience in data engineering, software engineering, or platform engineering, with at least 5 years in a leadership role managing technical teams\n * 3+ years of experience building data pipelines and platform integrations for marketing, commercial analytics, or digital experience teams; pharmaceutical or life sciences industry experience strongly preferred\n * Deep hands-on expertise with the modern data stack: Snowflake, dbt, Fivetran, and cloud-native orchestration tools (Astronomer/Airflow)\n * Production experience with CDP architectures, including Salesforce Data Cloud, Adobe Experience Platform, or equivalent composable CDP implementations\n * Strong software engineering fundamentals: Python, SQL, REST/GraphQL APIs, CI/CD, and infrastructure-as-code practices\n * Experience with AWS services (Bedrock, SageMaker, S3, Lambda) in a production environment\n * Demonstrated ability to serve as a trusted technical partner to non-technical business stakeholders, particularly in marketing and commercial functions\n * Understanding of pharmaceutical regulatory requirements including GxP, 21 CFR Part 11, HIPAA, and MLR review processes as they apply to marketing data and technology\n\n\n\n \n\nPreferred\n\n * Experience with identity resolution, consent management, and privacy-by-design architectures in a regulated industry\n * Familiarity with the Veeva ecosystem (Vault PromoMats, CRM) and its data integration patterns\n * Background in real-time personalization engineering, including A/B testing infrastructure (Adobe Target) and journey orchestration platforms\n * Experience with multi-touch attribution modeling and marketing mix analytics data products\n * AWS Solutions Architect or equivalent cloud certification\n * Prior experience in rare disease, specialty pharma, or biotech commercial operations\n * Track record of recruiting and developing engineering talent from non-pharma industries (financial services, technology, consumer digital)\n\n\n * Travel: Minimal; occasional travel to vendor conferences (Google, AWS) and team offsites\n\n\n\n#LI-Hybrid\n\n#LI-LN1\n\nU.S. Pay Range\n\n$174,800.00 - $236,600.00\n\nThe pay range reflects the full-time base salary range we expect to pay for this role at the time of posting. Base pay will be determined based on a number of factors including, but not limited to, relevant experience, skills, and education. This role is eligible for an annual short-term incentive award (e.g., bonus or sales incentive) and an annual long-term incentive award (e.g., equity).\n\nAlnylam\u2019s robust Total Rewards package is designed to support your overall health and well-being. We offer comprehensive benefits including medical, dental, and vision coverage, life and disability insurance, a lifestyle reimbursement program, flexible spending and health savings accounts and a 401(k)with a generous company match. Eligible employees enjoy paid time off, wellness days, holidays, and two company-wide recharge breaks. We also offer generous family resources and leave. Our commitment to your well-being reflects our belief that caring for our people fuels the impact we create together.\n\nLearn more about these and additional benefits offered by Alnylam by visiting the Benefits section of the Careers website: https://www.alnylam.com/careers\n\nAbout Alnylam\n\nWe are the leader in RNAi therapeutics \u2013 a revolutionary approach with the potential to transform the lives of people with rare and common diseases. Built on Nobel Prize-winning science, Alnylam has delivered the breakthroughs that made RNAi therapeutics possible and are just at the beginning of what\u2019s possible. Our deep pipeline, late-stage programs, and bold vision reflect our core values: fierce innovation, passion for excellence, purposeful urgency, open culture and commitment to people. We\u0027re proud to be a globally recognized top employer, where an authentic, inclusive culture and breakthrough thinking fuel one another.\n\nAt Alnylam, we commit to an inclusive recruitment process and equal employment opportunity. Qualified applicants will receive consideration for employment without regard to their sex, gender or gender identity, sexual orientation, race, color, ethnicity, national origin, ancestry, citizenship, religion, creed, physical or mental disability, pregnancy status or related conditions, genetic information, veteran or military status, marital or familial status, political affiliation, age, or any other factor protected by federal, state, or local law. Alnylam is an E-Verify Employer.\n