Associate Director Of Marketing & Fan Experience - Tennessee Athletics - UTK

The Associate Director of Marketing and Fan Experience will oversee aspects of the Athletic Marketing and Fan Experience Department as well as develop and execute creative, innovative marketing plans that maximize revenue, brand profile, attendance, and fan experience to create a home field/court advantage. This position will have an active and direct role in the development and implementation of the strategic direction and creative standards for the unit while participating in strategic planning, assessing department functions for effectiveness, and acting as a liaison with internal and external clients.

Primary objectives of the Tennessee Marketing and Fan Experience Office are:

1.  Generate revenue to assist in the growth and operations of the Tennessee Athletic Department

2.  Increase attendance and deliver an incredible experience for our fans at Tennessee events

3.  Protect and promote the Tennessee Athletic brand

Soccer:

• Responsible for the creation and execution of a comprehensive marketing strategy that focuses on increasing attendance with a specific emphasis on maximizing attendance and fan experience to create a home field advantage.  Additional efforts to include; advertising, scripting, in-game elements, atmosphere and marketing items related to attendance/production/game day activities.

Baseball:

• Responsible for the creation and execution of a comprehensive marketing strategy that focuses on increasing ticket sales/attendance with a specific emphasis on maximizing attendance and fan experience to create a home field advantage.  Additional efforts to include; advertising, scripting, in-game elements, atmosphere and marketing items related to attendance/production/game day activities. Provides guidance/direction to Marketing/Fan Experience staff on gameday execution. Participates in various strategic communication and marketing efforts.

Football:

• Assist with various aspects of game day activities and marketing initiatives.  Assist with implementation of ticketed group/theme days.  Assist Director of Marketing/Fan Experience with the execution of on-field elements.

Branding/Advertising/Engagement:

• Fan Engagement: creation of innovative ideas that engage both existing and potential fans, resulting in an entertaining atmosphere

• Digital Marketing and Communication: Participates in and/or will lead strategic communication and email marketing efforts. Creates high profile content and pieces to ensure engagement and sales.

• Branding: Play an active role in content creation or direction of content creation for a variety of marketing/sales/fan engagement collateral.

• Advertising: Assist with oversight and/or creation of digital, non-traditional and traditional advertising. Assist in the identification of new advertising avenues/opportunities to include “out of the box”, digital and traditional mediums.

• Play an active role with the daily responsibilities and tasks associated with the activation of designated third-party agreements with interaction related to marketing, fan experience, and sales.

Perform and evaluate best practices related to spending/cost savings of the marketing budget.

Additional responsibilities as assigned; to include other marketing, sales and fan experience responsibilities.

Required Qualifications

• Education: Bachelor’s degree in Sports Management, Athletic Administration, Business Administration, or related field. 
• Experience: 
  • 1-2 years of experience (can include Graduate Assistantship/Internship) in athletic marketing. 
  • Demonstrated marketing, fan engagement and event experience required.  
  • Demonstrated experience working with a multimedia rights holder.
• Knowledge, Skills, Abilities: 
  • The Associate Director of Marketing should possess the following skills
    • Creative Thinker and Problem Solver
    • Live-event production experience
    • Digitally savvy with graphic design and digital marketing experience
    • Excellent verbal and written communication skills
    • Ability to work independently and as part of a team
    • Previous management and supervisory experience
    • Ability to adhere to the rules and regulations of the department, University, SEC, and NCAA

Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment-based visa status.

Preferred Qualifications

• Education: Master’s degree in Sports Management, Athletic Administration, Business Administration, or related field.
• Experience: Experience in Division I intercollegiate marketing or sales with a professional sport organization.

Work Location 

• Knoxville, TN
• Onsite

Compensation and Benefits 

• UT market range: 09
• Find more information on the UT Market Range structure here
• Find more information on UT Benefits here

Application Instructions 

To express interest, please submit an application with the noted below attachments.

• Resume

• Cover Letter

• List of 3 Professional References

About Tennessee Athletics 

Tennessee Athletics Mission, Vision & Core Values

Mission: To lead the way forward in all aspects of college sports

Vision: Deliver an unparalleled student-athlete experience fueled by the relentless pursuit of comprehensive excellence; be bold and innovative in our approach to recruiting and developing well-rounded graduates, championship-driven competitors and world-changing leaders.

Core Values: Vols lead through…
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