JOB TITLE: Associate Director of Marketing
REPORTS TO: Executive Director of Marketing
EXPECTED SALARY RANGE: $65,000 – 75,000; plus The University of Vermont Foundation’s progressive benefits package, which includes a comprehensive health plan; dental, vision, and life insurance; a robust paid time off package; a 403(b) plan with immediate vesting and contributions; and tuition remission.
EFFECTIVE DATE: November 15, 2026, or a mutually agreed-upon start date
FTE: Full-Time
LOCATION: Burlington, Vermont
JOB-TYPE/HOURS: Hybrid. The UVM Foundation operates on a 3-2 hybrid schedule which allows employees to work 2 days per week from a local remote location. Specific schedules are discussed with and approved by supervisors.
JOB SUMMARY:
The Associate Director of Marketing for Digital Communication Platforms manages the organization's website, email marketing, and text messaging platforms to advance the philanthropic and alumni engagement missions of the UVM Foundation and UVM Alumni Association. This role serves as the organization's primary subject matter expert for digital communications platforms, ensuring content is strategic, audience-focused, data-informed, and aligned with organizational goals.
Reporting to the Executive Director of Marketing, the Associate Director is responsible for the administration, optimization, governance, and ongoing enhancement of the Foundation's digital communication channels, including the website, email marketing platform, and texting platform. The position provides strategic guidance and technical support to colleagues across the organization while leveraging analytics and best practices to improve engagement, user experience, and campaign performance.
ESSENTIAL FUNCTIONS
40% Manage, Update, and Optimize the UVM Foundation website
- Serve as primary administrator for the UVM Foundation website, overseeing content updates, site structure, accuracy, functionality, accessibility, and user experience while aligning with brand standards.
- Collaborate with marketing colleagues and content owners across the organization to create, update, and publish website content across the organization.
- Monitor website performance and user behavior using Google Analytics and platform reporting tools; collect data and provide recommendations to improve engagement and conversion outcomes.
- Lead ongoing efforts to enhance website usability, accessibility, search engine optimization (SEO), and overall user experience.
- Develop and maintain website governance processes, content standards, workflows, and documentation.
- Identify opportunities to improve landing pages, donation pathways, event registration experiences, and other high-priority user journeys.
- Troubleshoot website issues and coordinate with vendors or technical partners as needed to ensure optimal platform performance.
40% Manage, Maintain, and Optimize Email Marketing
- Serve as primary administrator and subject matter expert for the organization's email marketing platform.
- Develop and maintain email marketing standards, templates, processes, and best practices to improve consistency, efficiency, and effectiveness.
- Build and deploy email communications and sequences while providing guidance and strategic support to staff responsible for creating and sending their own messages.
- Collect and review email performance metrics and provide actionable recommendations to improve open rates, click-through rates, audience engagement, and conversion outcomes.
- Develop audience segmentation strategies that deliver more relevant and targeted communications.
- Establishing and enacting thoughtful data maintenance and hygiene processes, including conducting A/B performance testing, as well as creating dashboards or other reporting mechanisms to help stakeholders evaluate campaign effectiveness in service of making data-informed decisions. Ensure compliance with applicable privacy, consent, and email marketing regulations and best practices.
- Monitor emerging trends and technologies in email marketing and implement enhancements where appropriate.
15% Manage, Maintain, and Optimize Texting
- Serve as administrator for the organization's texting platforms and help establish a long-term strategy for text-based engagement.
- Develop processes, standards, and best practices governing the use of SMS communications across the organization.
- Partner with fundraising, alumni engagement, and event teams to expand texting initiatives to include event reminders, volunteer engagement, stewardship, and other strategic communications.
- Monitor engagement and response metrics to evaluate effectiveness and identify opportunities for growth.
- Ensure compliance with applicable consent, privacy, and communication requirements.
- Develop reporting tools and recommendations that support continuous improvement of texting efforts.
5% Other duties as assigned
MINIMUM SKILLS & ABILITIES
- Experience managing content within a website content management system (CMS).
- Experience creating, deploying, and evaluating email marketing campaigns.
- Experience using analytics tools to measure performance and inform decision-making.
- Demonstrated ability to manage multiple projects, priorities, and deadlines simultaneously.
- Strong written and verbal communication skills.
- Design sensibilities preferred and experience adhering to branding guidelines.
- Collaborative approach to working across teams.
- Demonstrated commitment to the principles of diversity, equity and inclusion, combined with the ability to meaningfully apply those principles to strategy development and implementation.
PREFERRED EDUCATION & EXPERIENCE
- Bachelor's degree and at least 2-3 years of experience in digital marketing, digital communications, email marketing, website management, and/or experience from which comparable knowledge, skill, and abilities have been developed.
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