Associate Director, Portfolio Marketing

At Sanofi, we chase the miracles of science to improve people’s lives. We believe our cutting-edge science and manufacturing, fueled by data and digital technologies, have the potential to transform the practice of medicine, turning the impossible into possible for millions of people.
Our Team:
The US Vaccine Marketing and Commercial Strategy team creates and implements customer centric solutions to fully realize the potential of our innovative portfolio and future pipeline. This requires going beyond differentiated (BIC/FIC) vaccine assets to manage complex product operations and devising competitive customer experience advantages. The team includes marketing, early commercial leadership, and product operations.
The Portfolio marketing Associate Director is responsible for developing and leading the execution of the portfolio marketing strategy who has the objective to develop a unique Sanofi Vaccines cross-brands identity, along with Account Management and Retail solutions teams, that authentically reflects Sanofi values and commitment to excellence. This will include the creation of customer personas & customer journeys to enhance our customer centric focus and the development of our broad Portfolio Strategy.
Main responsibilities:
Serve as a key strategic resource for Sanofi Vaccines, fully understanding brand imperatives to execute vaccine portfolio strategy.
Identify customer centric opportunities and solutions to develop, implement, and communicate these solutions specifically within our large, targeted health systems.
Developing Portfolio Solution and Value Based Content primarily focused on Field Facing Teams that engage with Targeted Health Systems and other Large Organized Customers
Defining and implementing the Above-Brand Portfolio segmentation strategy that identifies the greatest financial opportunities and informs deployment and execution for all channels in collaboration with Insights and Analytics teams.
Driving the assessment, research, creation, and implementation of the Portfolio strategy to drive strong product performance primarily within targeted Health Systems segments (in collaboration with account management team) and contracting entities (e.g., GPOs, PBGs, etc.).
Collaborating with Franchise marketing teams to refine strategies, to adjust to changing competitive landscape to develop a single view of our customer for the US vaccines organization.
Setting, tracking, and reporting of above-brand performance in customer journey measurement plans.
Defining impact measurement KPIs to validate business impact generated.
*Drive “above brands” strategic projects & communicate to our customers*
Leading the development of the annual portfolio strategic integrated marketing plans aligned to portfolio strategic imperatives and business goals, including cross-brands trust and confidence initiatives that aims to improve our partnership with our customers.
Building a portfolio strategy and positioning in partnership with all internal stakeholders (communication, public affairs, R&D, …) to emphasize our portfolio strengths.
Defining omnichannel strategy in collaboration with Omnichannel team for above brand communication and leading tactic implementation et execution
Managing the creative agency and other third-party vendors in the development and execution of campaigns
Managing the internal legal, regulatory, and medical review and approval of relevant materials to enable HCP communications.
Identifying insight gaps and recommending market research to meet strategic goals and monitor performance.
Building a One Sanofi Vaccines incentive compensation plan with US GTMC team
Objective: To improve performance and maintain attention to an ongoing Continuous Improvement Plan.
Opportunity for an individual to showcase Change Agent competencies with building and executing the Portfolio Strategy
Routinely identify and prioritize areas of the job where improvement is indicated.
Set realistic and attainable objectives for improving job performance in specific areas.
Identify specific actions to be taken to improve specific job performance.
Make use of company resources and manager to assistance in achieving the Continuous Improvement goals.
Establish standards and estimate completion dates by which to measure progress toward Continuous Improvement goals.
Monitor progress toward the standard, recognize when the standard is being habitually met and establish another priority objective.
Develop a plan designed to maintain or exceed desired competency levels.
Attend competency workshops to improve identified competencies.
About you
Who you are:
You are an energetic collaborator who will need to be able to work productively and efficiently in a cross-functional environment and must have a working knowledge of those areas to successfully execute our Portfolio marketing plan.
We expect to have a collaborator that will be a experienced marketing strategist that has a robust experience in annual planning and portfolio strategy.
You must have strong project management skills, and analytical skills.
The candidate needs to have a solid knowledge of US customers segments including Health Systems and contracting entities.
Required: minimum Bachelor’s degree, ideally Master’s Degree
Marketing expertise – US Vaccine Marketplace preferred
More than 5 years relevant experience specific to development of Brand/Portfolio Strategy development and execution
Account Management and Business to Business experience preferred
Position requires strong project management and analytical skills
Professional Skills:
Strong critical and strategic thinking skills
Proactive leadership skills and collaboration skills to establish strong networks
Proven ability to partner across a matrixed organization including Public Affair, Medical, Market Access and Account Management
Experience achieving maximum professional efficiencies through effective organization and time management
Strong project management and problem-solving skills
Experience managing creative agencies and/or other third-party vendors
Excellent oral, written, and presentation skills with a strong attention to detail
Experience influencing without direct authority
Creativity, enthusiasm, analytical acumen, and exceptional overall business insights
Demonstrated ability to work effectively with cross-functional groups which may include Marketing, Sales, Research & Development, Medical Affairs, Business Development, Market Research, Public Affairs, Life Cycle Management, and Finance.
Performance orientation and ability to work and deliver along agreed timelines.
Confident, articulate, and comfortable in team environment.
Passion for networking and relationship building is strongly preferred.
Team oriented.
Ability to effectively prioritize and operate calmly under pressure
Positive “can-do” attitude, proactive, and a self-starter
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
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Pursue

progress

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extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !

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