Associate Director, Product Marketing

Spear Bio, founded in 2021, is a well-funded and rapidly growing start-up headquartered in Woburn, Massachusetts.  Our proprietary technology, Successive Proximity Extension Amplification Reaction (SPEAR), is a novel wash-free immunoassay platform, offering unprecedented sensitivity. We are dedicated to revolutionizing early disease diagnosis and monitoring by providing scalable, ultrasensitive solutions that deliver unparalleled accuracy in measuring low-abundant biomarkers, enabling clinicians and researchers to improve patient outcomes and advance global health.

Position Summary:

Spear Bio is looking to hire a talented Associate Director of Product Marketing to build out and execute our Product Marketing and go-to-market strategy. This is an exciting opportunity to join right after our initial product launch and play an instrumental role in our transition to a commercial-stage organization.

Key Responsibilities:

· Develop product marketing & GTM strategy, content creation, and timelines

· Create Spear Bio's product storytelling vision and voice

· Manage product marketing campaigns that target prospective customers

· Develop and continuously optimize marketing processes and workflows to support scalable growth

· Monitor trends in company website performance metrics using Google Analytics, and suggest appropriate enhancements

· Manage conference & event strategy, logistics, and exhibit design

· Collaborate with Business Development to ensure seamless lead routing and follow-up procedures

· Analyze marketing ROI and campaign effectiveness across channels, and apply data into strategies to drive lead generation and support revenue growth

· Manage marketing budget

Qualifications:

· 6-8+ years developing product marketing strategy and campaigns within biotech or life sciences start-up or fast-growing company, including media and content generation, social media, conferences & events, data analysis and metrics, website optimization

· Ph.D. or MS in Biology or related field

· Deep understanding of R&D / IVD product market trends and lifecycles; experience with marketing of immunoassay products for neurodegenerative diseases a plus

· Experience with the following tools: HubSpot, WordPress, Salesforce, Adobe Creative Suite (Illustrator, InDesign, Photoshop), Video Editing apps

· Digital Advertising (experience with Google Ads & Google Analytics)

· SEO implementation

· Entrepreneurial mindset with ability to thrive in a fast-paced, innovation-driven environment

We offer competitive compensation, meaningful stock ownership, comprehensive benefits, and a great work environment. This is an opportunity to enter an innovative, high-growth startup at an early stage. We are focused on identifying candidates who have demonstrated leadership and excellence throughout their careers and are excited by the prospect of building an industry-leading company.

Spear Bio Inc. provides equal opportunity in employment to all persons. No person shall be denied equal access because of race, creed, color, religion, national origin, sex, sexual orientation, gender identity, age, or physical/mental disability.

Spear Bio does not accept blind resume submissions from external recruiting agencies. Any unsolicited resumes or candidate information submitted without prior written agreement will be deemed the property of Spear Bio, and no placement fees will be paid.