Associate Director, Programmatic

What You'll Do

• Lead the development of cutting-edge programmatic media strategies that deliver against client marketing goals.
• Oversee planning and execution across platforms such as The Trade Desk, DV360, and others.
• Act as a key contributor to cross-channel initiatives by partnering with SEM, SEO, Social, and traditional media teams.
• Build and nurture relationships with clients, vendors, and internal stakeholders across media, analytics, ad ops, and finance.
• Evaluate and evolve our programmatic technology stack and supplier partnerships.
• Provide strategic thought leadership and represent CMI at industry events and forums.
• Author and review POVs, case studies, and trend insights to establish CMI as a leader in healthcare programmatic media.
• Recruit, mentor, and grow top talent within the programmatic team.
• Continuously optimize internal processes for campaign management, reporting, and performance analysis.

What We're Looking For

• 5+ years of experience managing programmatic campaigns with DSPs (e.g., The Trade Desk, DV360), or equivalent SSP experience.
• Deep expertise in the programmatic ecosystem, including publishers, platforms, and data partners.
• Strong background in video, CTV, and audio a plus.
• Excellent project management, analytical, and problem-solving skills.
• Strong communicator—confident in presenting ideas, strategies, and results to clients and internal teams.
• Proven team leader with experience developing and managing direct reports.
• Advanced Excel skills (pivot tables, v-lookups) and ability to interpret large data sets.
• A passion for innovation and learning new technologies.
• Bachelor's degree in Marketing, Business, Analytics, or related field preferred,
• Healthcare/pharmaceutical media experience is a plus.