Associate Director, SMB Sales (Hybrid)

R25_0016282

*This is a hybrid position requiring 1-2 days/week in our Chicago HQ located at 200 W. Jackson.

**US Role; must be in US at time of application to be considered.

#LI-Hybrid

About this Job

The Associate Director, Emerging Brands Development is an experienced sales and service professional with a passion for FMCG, NielsenIQ solutions, and white space development.  

You will be responsible for securing new customers by performing all sales activities and account management, from lead generation to close, through to fulfillment for prospects. Using a consultative selling approach, this individual will match NielsenIQ products and services to client needs to achieve total client satisfaction and team financial objectives.

• Lead the development of new revenue streams for NielsenIQ through a bulk acquisition model, collaborating with external partners—including consultants, incubators, retailers, and third parties—to create innovative referral networks and distribution pathways that expand data access for emerging brands.
• Desire to explore creative and strategic approaches to problem-solving, taking calculated risks and experimenting with new methods to evaluate what delivers results and what doesn’t
• Being the Voice of the Customer for NIQ’s B2B clients and prospects internally and effectively articulating a case for change, as needed, to better serve the B2B client segment; sharing best practices for working with B2B within Emerging (TPAs, Data Usage Agreements, etc.)  
• Being a strategic thinker and problem solver for Emerging Brands, leading sales culture transformation  
• Educating clients and prospects on industry trends and best practices adopted by peer companies to drive insights and analytics within Emerging Brands
• Representing NielsenIQ externally, in thought leadership and/or as part of industry conferences

• Bachelor’s degree and 7+ years in consultative sales within CPG, Consulting, Information Services, Sales, or Analytics.
• Proven success in strategic sales, business development, and consistent revenue growth.
• Skilled in senior-level communication, stakeholder engagement (Analyst to C-suite), and negotiation.
• Strong pipeline management and commercial strategy execution.
• Proficient in Microsoft Office; CRM experience required (Microsoft Dynamics 365 preferred).

Core Competencies

• Builds and strengthens client relationships, even in complex situations.
• Collaborates effectively across internal and external teams to drive measurable outcomes.
• Resourceful, innovative, and passionate about uncovering new revenue opportunities.
• Mission-driven, with a strong sense of urgency, accountability, and market awareness.

US Benefits

• Comprehensive healthcare plan (medical, Rx, dental and vision).
• Flexible spending accounts and Health Savings Account (including company contributions).
• Life and AD&D insurance.
• 401(k) retirement plan including company matching contributions.
• Disability insurance.
• Tuition Reimbursement.
• Discretionary paid time off program and 11 paid holidays.

This role has a market-competitive salary with an anticipated base compensation of the following range: $93,800.00 - $120,000.00.  Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.  

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion