Associate Email and Mobile Marketing Manager

Get to know The Pokémon Company International

The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. 

Learn more online at corporate.pokemon.com and pokemon.com.

Get to know the role

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  Job Title: Associate Email and Mobile Marketing Manager

  
  


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  Job Summary: This role works on the planning and implementation of multiregional ecommerce marketing campaigns across the email and mobile channels.

  
  


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  FLSA Classification (US Only): Exempt

  
  


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  People Manager: No

  
  

What you’ll do

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  Own channel engagement goals by delivering results through audience segmentation, strategic content planning, A/B testing, and campaign orchestration. 

  
  

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  Lead campaign reporting and analysis, surfacing key insights to stakeholders and campaign partners to ensure broader alignment on program direction and progress to goals. 

  
  

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  Create and maintain monthly cross-channel campaign calendars that drive organizational goals while balancing audience engagement. 

  
  

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  Own the end-to-end campaign process: facilitate campaign creation, create audience segments, and set up deployments. 

  
  

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  Partner with external vendors on creation and optimization of automated campaigns, maintaining strict standards when sharing confidential assets. 

  
  

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  Partner with Digital Consumer Engagement team members to deliver cross-channel initiatives across all customer-facing digital platforms (social, streaming, community, etc.)       

  
  

What you’ll bring

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  Three (3) to four (4) years in multivariate or multiregional campaign management, preferably with Salesforce Marketing Cloud/ExactTarget. 

  
  


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  Strong knowledge of email and mobile marketing best practices. 

  
  

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  Attention to detail, strong organizational skills, and the ability to navigate ambiguity comfortably. 

  
  

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  Expertise with project management software such as Workfront, Wrike, Asana, etc. 

  
  


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  Working knowledge of HTML and CSS is a plus. 

  
  


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  Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.

  
  


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  Excellent verbal and written communication skills.

  
  


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  Strong analytical and problem-solving skills.

  
  

Base Salary Range: For this role, new hires generally start between $86,000.00 - $102,000.00 per year. The full range is $86,000.00 - $150,000.00 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

#LI-PS #LI-Hybrid

How you’ll be successful

• Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.


• Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.  


• Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.


• Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve. 


• Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.  


• Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

• An innovative culture driven by impact, delivering meaningful outcomes.


• Company events that celebrate the spirit of Pokémon.


• Competitive cash-based compensation programs.


• 100% employer-paid healthcare premiums for you.


• Generous paid family leave.


• Employer-paid life insurance.


• Employer-paid long and short-term income protection insurance.


• US Employees: 401k Employer Matching.


• UK/IRE/MX Employees: Pension Employer Contributions.


• Fitness reimbursement.


• Commuter benefit.


• LinkedIn learning.


• Comprehensive relocation package for certain roles.


• Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at [email protected].