Associate Manager, Consumer Insights (Chocolate Brands)

Location: Hershey, PA

Department: Consumer Insights

Summary of Role:

Lead the development and execution of Consumer Insights initiatives in support of internal Chocolate Brand Marketing business partners across Demand Creation Strategy, Innovation Pipeline Building (including ideation, concept testing, and new product validation), Creative Development, Brand Equity, and Product Formulation Qualification.

Role Responsibilities:

1. Understand key business questions to develop learning agendas and research methodology recommendations


2. Knowledge of consumer insights tools and methods including qualitative (IDI’s, focus groups, ethnographies, shop-alongs) and quantitative (segmentation, demand/need space landscaping, product/concept validation), etc.


3. Synthesize insights from disparate sources of data to provide holistic perspective spanning primary and secondary research, shopper insights, POS data, and trends


4. Guide business decisions through data-based, consumer-centric insights


5. Collaborate with other Consumer Insights professionals on the team to drive best practices and ensure holistic support of business partners.


6. Effectively partner with cross-functional internal teams and external vendor partners to ensure business and research objectives are scoped accurately and expectations are met

Desired knowledge, skills, and abilities:

• Respondent level raw data analysis and interpretation using SPSS, PowerBI, Tableau, or similar platform


• Project management skills, coordination of multiple activities and studies


• Highly driven, self-motivated, proactive contributor


• Strong written and oral communication skills, including the ability to make clear, accurate, and concise presentations of insights and implications


• Knowledge of IRI/Circana is a plus

Minimum Education and Experience Requirements: 

• Education –
  
  
  
  • Bachelor’s degree in Marketing, Economics, Data Science, Psychology, Sociology, or related fields of study required.
  
  
  • MBA or relevant Master’s Degree preferred
  
  
  
  


• Experience –
  
  
  
  • At least 3-5 years of relevant Consumer Insights experience on either the client or supplier-side, preferably within the consumer-packaged goods (CPG) space
  
  
  
  

#LI-TL1

#LI-Onsite

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
 
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.  

You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.  

To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information.  You may also email a request for accommodation to [email protected]. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.