Associate Manager, Digital Merchandising

Overview:

The Associate Manager, Digital Merchandising is responsible for ensuring Reebok eCommerce offers superior customer shopping experience through the execution of digital merchandising and implementation of strategy for specific categories. The Site Merchandiser is also responsible for achieving sales plans and usability performance targets for Reebok US eCommerce. The objectives will be met by setting up compelling customer driven merchandised assortments, leveraging data to improve KPIs, and product management in close collaboration with Category Management, Master Data, Buyers, & ABG partners.

Key Responsibilities:

• Own digital merchandising strategy for Reebok US site, and execute merchandising for all product categories, inclusive of footwear, apparel, and accessories
• Maximize performance (i.e., conversion rate, average order value, units per transaction), with a focus on making continuous improvements in customer experience ratings, cross-sell strategies, sell-thru, and promotion execution
• Weekly evaluation of PLP and PDP performance as well as quarterly merchandising recaps and recommendations to support future seasons based upon findings
• Manage site sorting algorithms, recommending optimizations as needed
• Input into seasonal planning to identify merchandising opportunities to increase sell through
• Collaborate with Category Management, Channel Marketing, and ABG teams to position key stories and products
• Partner closely with Master Data to ensure products are prepared for launch throughout the season in PIM. Support metadata, filters, and optimize categorization for a seamless consumer journey
• Collaborate with the Promotions Manager, Planning Team and Buying Team to optimize on-site promotion collections and site merchandising experience during promotional time periods

Knowledge, Skills, and Abilities:

• Excellent time management, multi-tasking, and organizational skills
• A strong understanding of merchandise hierarchy and digital presentation
• Strong computer skills, including proficiency with Microsoft office applications, including intermediate capabilities with Excel and Word
• High degree of internet savvy, with a curiosity and enthusiasm for digital and media trends
• Excellent problem-solving skills – able to identify, analyze and propose solutions to various technical and business issues
• Strong visual aptitude that aligns with brand and global standards
• Demonstrated ability to work in a fast-paced, “self-starter” environment serving as a catalyst for change and managing multiple work streams simultaneously
• A desire to meticulously ensure that every aspect of the product launch is fulfilled
• Shopify experience a plus

• Bachelor’s degree in business, Marketing or IT
• Two years’ related experience preferred
• Proficiency with MS Office Suite and working with systems/application and content management systems preferred
• Previous experience with eCommerce business in merchandising preferred