Associate Manager, Digital Project Management

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Primary Purpose:  The ideal candidate will have experience coordinating with advertising agencies and internal stakeholders to support the successful execution of marketing initiatives. The primary focus of the Assistant/Associate Project Manager will be to facilitate collaboration between internal teams and external agency partners, ensuring the seamless planning, scheduling, and delivery of marketing assets across various media channels. This role will oversee project workflows, manage timelines, and proactively address potential risks to keep projects on track. Additionally, the individual will ensure alignment on creative strategy, localization efforts, and production needs while driving efficiencies and maintaining high-quality standards.

The successful individual will leverage their proficiency in Project Management to...

• Collaborate with cross-functional teams and external agencies to plan, align, and execute marketing initiatives that meet brand guidelines, messaging standards, and performance objectives.


• Manage project workflows using a project management platform, ensuring effective planning, scheduling, and execution of asset production across media channels.


• Oversee digital uploads and localization for North America and International Coach Outlet and Retail channels.


• Facilitate alignment between Coach and agency partners on creative strategy, timelines, and deliverables, while addressing incremental asset needs.


• Monitor project progress, communicate updates to stakeholders, and ensure timely delivery of key milestones.


• Identify risks, troubleshoot challenges, and ensure all project goals are clearly communicated and met.


• Develop and document standards and best practices to streamline workflows and improve processes.

The accomplished individual will possess...

• 1+ years of relevant experience; a combination of experience and education will be considered


• Ability to multi-task projects with equal priority, anticipate issues and provide creative solutions


• Excellent attention to detail, superior communication, customer service and follow-up skills


• Ability to build effective partnerships


• Organizational skills, timely delivery of projects


• Ability to make prudent decisions under pressure and work against tight deadlines


• Ability to interact successfully with individuals at all levels


• Strong computer skills in and Microsoft Office Suite and Project Management software (Adobe Workfront a plus).


• Fashion or equivalent retail experience a plus

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.


• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.


• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.


• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.


• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.


• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.


• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.


• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.


• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. 

Americans with Disabilities Act (ADA)                                                                                                                                       

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or [email protected]                                    

Visit Coach at www.coach.com.

Work Setup

BASE PAY RANGE $75,000.00 TO $85,000.00 Annually

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