Associate Manager, Go to Market Operations

Purpose:

The Associate Manager plays a key supporting role in driving seasonal marketing milestones, event coordination, and cross-functional alignment. This position helps ensure smooth execution of global marketing processes, communications, and sample logistics while contributing to a collaborative, high-performing team environment.

Key Responsibilities:

• Support the execution of seasonal milestone timelines and templates, ensuring alignment and coordination across key business partners
• Assist in managing the marketing milestone calendar and maintaining the overarching process to ensure timely deliverables

• Assist with the communication and monitoring of Sell-In content to ensure consistency and accuracy
• Coordinate the planning and execution of key Global Marketing Events (e.g., Brand Summit) — from early preparation through post-event evaluation — in collaboration with key stakeholders
• Support prototype sample processes, including system updates, logistics and tracking for relevant milestones
• Execute sample photography and collaborate with the team to ensure accurate, streamlined uploads into all relevant systems
• Support PO creation process in system, including tracking and approval from different functions
• Drive sorting and distribution of prototypes (samples) for key Global Marketing Events and throughout relevant HQ locations
• Contribute to global communication efforts, including the weekly newsletter and feedback process
• Develop a working knowledge of Product Marketing, Product Operations, and Go-to-Market processes, proactively identifying and supporting improvements
• Manage assigned projects from initiation to completion, ensuring stakeholder alignment and timely delivery
• Foster a collaborative and respectful team culture through proactive communication and partnership

Key Relationships:

• Stakeholders can relate to the following core functions: Creation functions – Design, Product Marketing, Development across Footwear & Apparel. Marketing functions, and potentially Finance

Knowledge, Skills, and Abilities:

• Strong business process and project management skills, with the ability to drive organization and efficiency across multiple priorities
• Experience supporting change management initiatives and adapting effectively in dynamic environments
• Demonstrated solution-oriented mindset, with the ability to connect processes and identify end-to-end improvements
• Proven collaborator and team player, skilled at building relationships and aligning cross-functional, cross-brand, and global partners
• Excellent attention to detail paired with strong analytical and problem-solving abilities
• Clear and confident communicator, both verbally and in writing, with the ability to tailor information to different audiences
• Ability to organize, structure, and visualize complex topics in a clear and actionable way
• Demonstrates enthusiasm, initiative, and a strong work ethic within a fast-paced, collaborative environment

• Bachelor’s degree in business, Marketing, or a related field, or equivalent professional experience
• Ideally, 3–5 years of relevant work experience, preferably within the sports, consumer goods, or marketing industries
• Experience working in cross-functional or global teams is a plus