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Associate Manager, Location Based Entertainment

icon building Company : Hasbro
icon briefcase Job Type : Full Time

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Job Description - Associate Manager, Location Based Entertainment

Support strategy projects that includes: KPI Tracking, data collation and management, collation of guest satisfaction & consumer behavioral insights, trend reporting and analytics. Assisting in the development of resources to support consistent and streamlined insights and highlights across our Global Experiences projects to support the larger team's business development and project management efforts. Assisting the Global Experiences team in developing consumer strategies for projects inclusive of competitive landscape, consumer research, consumer evolution and brand strategies. Ensure licensed partners adhere to LBE Marketing Guidelines and managing day-to-day approvals process of marketing materials with key licensees. Assist with development of case studies and suppository of best-in-class assets to live on SharePoint. Work with licensees, branding and marketing agencies on the development and creation of key LBE Project names, logos, and style guides. Processing trademark applications, domain purchase and transfer agreements for global LBE projects. Assist in the development and implementation of cross-promotional campaigns. Bachelor's Degree 3+ years relevant experience either in Entertainment, Location Based Entertainment, Promotions and/or marketing Proven critical thinking, research and problem-solving skills Ability to multi-task and manage many projects simultaneously at a high level Excellent written and verbal communication skills Excellent knowledge of Microsoft Office suite and how to leverage for optimal communications and efficiency (SharePoint, Teams, Word, Excel, Outlook, PowerPoint) Exceptional organizational skills and attention to detail Leadership skills that demonstrate ability to manage external partners and vendors Passion for marketing is a must and social media savvy is a plus
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