Associate Manager, Marketing

Job Summary

Job Description

• Experience Required: 3 to 5 years n Shopper Marketing, Brand Management, or Retail/Food Service.
• Experience Desired: Proven success in building omni-channel marketing campaigns encompassing traditional and digital tactics tailored to the business objectives
• Education Desired: Bachelors Degree in Marketing, Communications, or other related field

Job Responsibilities

• Manage cross‑functional partnerships with Merchandising and Marketing to plan and execute compelling promotional and evergreen marketing initiatives.
• Identify and expand evergreen marketing opportunities in support of enterprise strategic plan pillars, ensuring sustained customer engagement
• Drive marketing excellence by guiding prioritization of work, ensuring clear and actionable briefs, and delivering integrated, omni‑channel campaigns across owned and paid media.
• Own end‑to‑end campaign planning and execution, serving as both marketing and project lead. Define, document, and operationalize marketing processes—including workflows, roles and responsibilities, approvals, handoffs, quality assurance/audits, and post‑campaign performance measurement against KPIs.
• Collaborate with internal creative team and external agencies to deliver on brand, legally compliant marketing that reflects quality, consistency, and customer relevance.
• Ensure clear, consistent enterprise communication of key campaigns and promotions, driving alignment across internal teams and channels.
• Support quarterly business prioritization forums with assigned lines of business to align on goals, tradeoffs, and a clear marketing roadmap.
• Champion a culture of innovation, accountability, and customer obsession, encouraging test‑and‑learn thinking grounded in performance insights based on shopper needs.

• Role Specific Functions:
  • Field Marketing:
  • Support Supermarket grand opening, remodel and comp defense strategies to ensure consistent, high-impact activations across markets.
  • Execute in-store sampling strategy across banners in partnership with external agency and/or Vendors to engage customers through product demonstrations & benefits