Associate Manager, Marketing Reactivations - Join a Market Leader

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

Come see what’s cookin’ at HelloFresh!

At HelloFresh, we're revolutionizing the way people eat by providing convenient, high-quality meal solutions. As the industry leader in meal-kit subscription services, with offices worldwide and millions of satisfied customers, we're proud to offer the widest menu variety in the market, catering to diverse tastes and preferences. Our team is dynamic, international, and committed to excellence, creating an inspiring work environment where you can thrive. Over the past decade, our mission has propelled us into a global food solutions group, encompassing brands like Green Chef, EveryPlate, Chefs Plate and Factor, delivering delicious, healthy, and sustainable options to homes in 18 countries across 3 continents.

Job Description:

HelloFresh is looking for an Associate Manager to help us scale our Reactivations team through the email channel. As a key member of a growing team, you will work on the Campaign Management for all of our US brands. 

You will be responsible to lead how we design and execute campaigns across the email channel to win back our former customers. You will have multiple, great internal partners to set you up for success. 

Candidates must have a passion for Email Marketing, a strong analytical drive, and be excited to push the limits. 

You will…

• Own execution of our campaigns to ensure we deliver on our weekly, quarterly and yearly goals
• Identify opportunities to streamline and automate existing processes as we want you to do the least amount of manual tasks 
• Pioneer the deployment of complex new email campaign journeys and enable other team members to rebuild the setup
• Work with Brand and Creative teams to ensure campaign assets are planned, meet brand standards, and are completed on time
• Develop and execute segmented marketing campaigns in Salesforce Marketing Cloud through automation studio, journey builder and email studio, primarily focused on conversion of former customers (canceled customers). 
• Monitor campaign performance (incl. deliverability), proactively suggesting improvements
• Conduct multivariate testing (content, segmentation, subject lines, device optimization) and the following analysis to improve our strategy 

You are...

• An incredible operator, passionate about execution, automation, and scaling your impact
• Detail and process-oriented. Comfortable managing multiple projects in a fast-paced, high growth environment
• Have a can-do attitude and willing to jump in and help where needed in terms of team initiatives
• Strategic and analytical thinker who is comfortable thinking in terms of both short and long-term goals
• Strong interpersonal skills and can collaborate effectively with relevant teams and people at all levels
• Excited to automate workflows, tackle problems, and grow our communications to be best-in-class across multiple channels.

• Bachelor’s degree – in the field of business or marketing ideally
• At least 3 years of marketing experience with demonstrated success in email marketing  from conception to completion (includes campaign setup, segmentation, calendar management, data analysis).
• At least 1 year of experience analyzing marketing data and creating insights that translate into business strategy
• Experience with Salesforce Marketing Cloud or similar, as well as experience building user journeys
• Basic -or higher, knowledge of HTML, ampscript, SQL and other similar technologies

It is the policy of HelloFresh not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because he or she is a protected veteran.

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

• Europe: [email protected]
• APAC: [email protected]
• United States: [email protected]
• Canada: [email protected]