Associate Manager PR - Gap Brand

About the Role

The Public Relations Associate Manager plays a key role in developing and executing strategic communications initiatives that drive brand relevance, cultural impact and business growth. This role partners closely with internal PR leadership, agency teams, cross-functional stakeholders and external media to shape compelling narratives, support integrated campaign strategies and generate impactful earned media coverage across fashion, culture, business and consumer press.

The position supports a broad range of communications priorities, including seasonal brand campaigns, product storytelling, collaborations, executive communications and always-on category PR initiatives. The ideal candidate is a strategic thinker and strong storyteller with excellent editorial judgment, communication skills and a proven ability to manage multiple workstreams in a fast-paced, highly collaborative environment.

What You'll Do

• Support development and execution of integrated PR strategies for brand campaigns, collaborations and cultural moments that drive brand relevance and business impact

• Own earned media and storytelling strategies for key business-driving product categories and growth initiatives

• Support development of brand narratives, seasonal messaging frameworks and executive communications materials

• Develop media briefs, messaging frameworks, interview preparation materials and talking points for executive spokespeople

• Secure positive earned coverage across fashion, business, consumer and culture media, including print, digital, broadcast and influencer channels

• Drive proactive media outreach, relationship building and identification of new editorial opportunities that support business priorities

• Partner with cross-functional teams to identify culturally relevant storytelling opportunities that connect product, brand and consumer insights

• Collaborate with media, influencer and talent relations teams to maximize integrated storytelling opportunities and brand visibility

• Monitor industry trends, competitive activity and cultural conversations to identify opportunities for the brand to lead relevant discussions

• Manage media lists, press tracking, reporting and measurement, including earned media performance, sentiment and message pull-through in partnership with agency teams

Who You Are

• Demonstrates strong accountability, ownership and urgency in a fast-paced environment

• Strong strategic thinking and project management skills with the ability to manage multiple priorities and complex workstreams simultaneously

• Highly detail-oriented and organized with strong operational rigor and follow-through

• Deep understanding of the fashion, retail and cultural landscape and the role earned media plays in driving brand relevance and business impact

• Self-starter with a high level of initiative, sound judgment and proactive problem-solving abilities

• Excellent written, verbal and interpersonal communication skills with strong storytelling instincts

• Creates with Audacity: Brings creative and innovative thinking to storytelling opportunities, media strategy and cross-functional problem solving

• Strong collaboration skills with the ability to partner effectively across PR, marketing, creative, merchandising and external agency teams

• Bachelor’s Degree in Communications, Public Relations, Marketing or related field preferred; PR agency experience strongly preferred

• 4–6 years of relevant public relations, communications or brand marketing experience preferred

• Excellent computer skills including Airtable, Microsoft Office Suite with advanced PowerPoint and Excel capabilities; familiarity with AI tools and emerging communications technologies preferred