Associate Manager, Trade Marketing (Wine)

Wonderful Wines, the premium wine division of The Wonderful Company, unites three iconic wineries — JUSTIN Vineyards & Winery, Lewis Cellars, and Landmark Vineyards — under one visionary umbrella. Known for innovation, entrepreneurial drive, and relentless pursuit of excellence, our mission is to craft extraordinary wines and unforgettable experiences.

The Associate Manager, Trade Marketing is instrumental in executing consumer marketing strategies across the retail and on-premise channels for JUSTIN Vineyards & Winery, Landmark Vineyards, and Lewis Cellars. Reporting to the Senior Manager, Trade Marketing, this role will collaborate closely with both brand and sales teams to develop and implement annual trade marketing initiatives. Key areas of focus include point-of-sale materials, shopper marketing, coupon programs, trade shows, tasting events, and e-commerce campaigns.

This position is based at our Los Angeles headquarters and requires up to 15% travel to support customer meetings, trade events, and visits to our winery and tasting room properties. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

Trade Marketing & Channel Strategy

• Collaborate on annual trade marketing plans for both retail and on-premise channels by translating overall brand objectives into actionable channel strategies.
• Identify key priorities and develop specific, measurable tactics that align with sales goals and support broader brand initiatives.

Point-of-Sale & Branded Materials

• Contribute to the strategic planning and development of a full suite of compelling point-of-sale (POS) materials and branded merchandise designed to drive consumer engagement and conversion.
• Lead account-specific adaptations of creative campaign materials—such as POS items, print ads, and out-of-home assets—ensuring brand alignment and visual consistency across executions.

Shopper Marketing & Promotions

• Assist in the development of shopper marketing initiatives and coupon programming to drive purchase intent and incremental sales at the point of decision.

Visual Storytelling & Sales Enablement

• Partner with the brand team to design visually engaging storytelling templates and sales tools for use in trade presentations, account meetings, and key customer communications.

E-Commerce Marketing

• Collaborate with the e-commerce team to create marketing content and promotional strategies tailored for key digital retail partners, including Instacart, DoorDash, Minibar, ReserveBar, Wine.com, and others.
• Support the development and execution of digital marketing assets for retail and on-premise campaigns, optimizing content for retail media platforms.

Creative Execution & Brand Consistency

• Utilize Adobe Creative Suite (Photoshop, Illustrator, etc.) to design, adapt, and produce high-quality digital and print assets.
• Ensure all creative output maintains consistency with brand guidelines across all consumer touchpoints and customer-facing materials.

• BA in marketing or related field preferred.
• 2-3 years of experience in CPG environment, within trade or shopper marketing preferred. Bev. alc. experience strongly preferred
• Basic understanding of the retail and on-premise marketing landscape, both in-store and online required
• Proficiency using design software and tools such as Adobe Creative Suite and MS PowerPoint
• Strong Eye for detail, style, and visual merchandising, with a business oriented approach to creative development
• Excellent communication skills and cross-functional project management

Pay Range: $85,000-$100,000 and may include a discretionary bonus.  Final compensation will be dependent upon skills & experience.

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: 
  • 24/7 online physician consultations 
  • virtual mental health resources 
  • life coaching 
  • engaging employee community groups 
  • cash rewards for healthy habits and fitness reimbursements 
  • library of on-demand fitness videos 
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. 
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses. 
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward. 
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace. 
• Building a Healthy Society: We focus on improving the social determinants of a healthy society-quality education and medical care, economic mobility, and a healthy environment-to help build thriving communities. Wonderful CSR
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities. 

Located in Paso Robles, JUSTIN® Vineyards & Winery was founded in 1981 and is known for crafting world- class wines using Bordeaux grape varieties, including the iconic ISOSCELES® blend of Cabernet Sauvignon, Cabernet Franc and Merlot. The Vineyard estate, located at 11680 Chimney Rock Road, features a Tasting Room, luxury five-star accommodations at the JUST Inn®, and a Restaurant—making it one of the only wineries on the Central Coast to offer all three options.  In September 2018, a new second location, the JUSTIN Downtown Tasting Room opened introducing an expansive wine-tasting bar, lounge, and a full dining room that’s situated prominently on the square along Downtown City Park in the heart of Paso Robles. In addition to its stellar hospitality, JUSTIN consistently receives top honors around the world, establishing itself as a leader in New World Bordeaux-style winemaking. JUSTIN wines are available through discerning fine wine retailers and restaurants throughout the United States, or directly from the Winery via JUSTIN’s Tasting Room, online store or to members of the exclusive JUSTIN Wine Society wine club. To discover more about JUSTIN, visit www.justinwine.com.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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