Associate Marketing Manager - Advertising (Video)

Job Description:

ABOUT TTI

Techtronic Industries is a fast-growing world leader in Power Tools, Accessories, Hand Tools, Outdoor Power Equipment, and Floor Care for Do-It-Yourself (DIY), professional and industrial users in the home improvement, repair, maintenance, construction, and infrastructure industries. The company is committed to accelerating the transformation of these industries through superior environmentally friendly cordless technology. At TTI Greenville, our brands RYOBI and RIDGID are recognized worldwide for their deep heritage and cordless product platforms of superior quality, outstanding performance, safety, productivity, and compelling innovation.

JOB SUMMARY

The Associate Marketing Manager – Advertising (Video / CTV) will be responsible for the planning, execution, and optimization of connected TV (CTV) and digital video platforms. This role will support brand awareness and performance objectives by ensuring video media investments are strategically placed, effectively measured, and optimized against KPIs. This role will support the RYOBI and RIDGID brands by driving performance against defined KPIs while staying within allocated budgets. The role will also contribute insights and recommendations back to the broader marketing team to inform future campaign strategy.

RESPONSIBILITIES / SKILLS

• Performance & Optimization: Execute video campaigns that efficiently drive awareness, engagement, and conversion against established KPIs.
• Campaign Set Up: Manage audience targeting, bidding strategies, and creative testing frameworks 
• Platform Expertise: Leverage deep platform knowledge to apply best practices in targeting, creative formats, and bidding strategies. 
• Partner Management: Partner with media agencies and platform partners to execute buys and optimize delivery 
• Creative Strategy: Partner with creative and content teams to develop effective ad concepts and assets 
• Test & Learn: Support testing roadmaps across audiences, creative, and formats, including emerging opportunities. 
• Campaign Optimization: Monitor performance daily and implement optimizations to improve efficiency and results 
• Reporting & Insights: Translate campaign performance into clear takeaways and actionable recommendations for stakeholders. Generate weekly and monthly performance reports with clear insights and learnings 
• Trends and Media Behavior: Stay current on platform updates, ad products, and platform capabilities 
• Performs other related duties as assigned.

CRITICAL SUCCESS FACTORS

• Interpersonal Skills – ability to quickly establish rapport and credibility with project team members and key business contacts.
• Communication Skills – ability to effectively exchange ideas and information with cross-functional teams and clearly present performance, findings, recommendations, strategies, and results both orally and in writing to all levels of the organization.
• Technical Skills – demonstrates knowledge and expertise with video advertising tools and an ability to evaluate new tools for fit and application to solve evolving business requirements.
• Business Knowledge – awareness of business, particularly in the assigned area of responsibility.
• Decision Making Skills – under general guidance, ability to make effective decisions which are derived by evaluating campaign, tactic, creative, and audience performance.
• Analytical Skills – ability to analyze and identify trends and performance drivers.

EDUCATION AND EXPERIENCE

• 3+ years of experience managing video and/or CTV media buying 
• Experience working with DSPs and video measurement frameworks 
• Strong understanding of video and CTV advertising ecosystems 
• Proficiency in Excel and PowerPoint 
• Familiarity with web analytics platforms (Google Analytics) 
• BS/BA degree preferred 

PHYSICAL REQUIREMENTS:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 30 pounds at times.