Job Description - Associate Product Manager, Caulks & Sealants
1. Product Lifecycle Management
Product Sales and Profit budget achievement
Improve Brand/Product awareness to Sales and Marketing
Research and determine End User needs for assigned product lines
Develop and implement New Product Development of assigned product lines
New product commercialization through established Stage Gate process
Lead projects directing Technical, Global Supply Chain, Marketing and Sales
Product expense cost reduction
Analyze and lead SKU Rationalization of assigned products
Manage life cycle of assigned products and develop plans to minimize obsolescence
Develop short-term and long-term strategic planning
Coordinate efforts with production planning forecasting efforts
Execute plans and projects on-time and on-budget
Analyze competitors' products and new products/developments with category
Execute necessary brand activations as directed, including Marketing Collateral, sheets, merchandising, website development, social media content, etc.
2. Financial Accountability
Prepare monthly sales reporting and analysis of product line performance and profitability utilizing Business Objects and Excel
Collaborate with Finance leads to build proformas for new products and programs to assess financial feasibility
Work with Cost accounting to prepare cost quotes
Help prepare demand forecasts, monitor customer/retailer P.O.S data and monitor changes in product costs, product mix, and recommend subsequent/needed adjustments in pricing with Channel Marketing
Deliver product sales and profit within Product categories managed
3. Communication & Training
Lead the development and communicate training on assigned product lines and new products
Assist development of sales tools including training manuals, catalogs, price lists and brochures
EDUCATION
Required:
* Bachelor's Degree in business or related field
Preferred:
Bachelor's Degree in Marketing or related field
KNOWLEDGE & EXPERIENCE
Required:
4+ years of prior experience in Marketing, Sales, Channel Management, Product Development or other relevant business experience
Business experience with progressively more responsibility and a track record of results
Excellent written and verbal skills
Ability to present to small and large audiences to internal and external customers
Proficient in Microsoft Office products
Proficient in Business Objects
Proficient in Navigator
Operates under moderate supervision
Solid understanding of the General Marketing Mix, including Product, Place, Pricing, Promotion and Placement
Strong business acumen, strategic thinking and analytical skills.
Proven record of success working in a fast-paced environment
Preferred:
Experience marketing consumer goods that are sold through Home Centers or Paint Stores
Experience in the Coatings, Sealant or Consumer Products industry
Experience in working directly with end-users to uncover customer needs
Knowledge of Paint and Sealant Application methods
Past Product Management experience
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