Associate Regional Marketing Manager

The Associate Regional Marketing Manager is responsible for driving revenue growth and brand performance across the Pittsburgh & Indianapolis markets. This role owns local marketing execution, market-level strategy, and performance optimization across paid media, local partnerships, grassroots marketing, and customer acquisition initiatives—while ensuring alignment with national brand standards and regional strategy.

This position serves as the primary marketing partner to local General Managers and operations teams, translating corporate strategy into high-impact, market-specific execution.

Market Strategy & Execution

• Develop and execute localized marketing plans to drive lead volume, revenue, and market share
• Adapt national campaigns to fit local market dynamics, seasonality, and competitive landscape
• Own go-to-market planning for promotions, pricing initiatives, and new service launches

Performance & Analytics

• Manage market-level KPIs including lead volume, cost per lead, conversion rate, and revenue attribution
• Analyze performance dashboards and reports to identify opportunities, risks, and optimizations
• Partner with the Marketing Director to forecast demand and adjust spend based on performance

Channel Management

• Oversee execution of local paid media (digital, search, social, radio, TV, mail)
• Manage local SEO, listings, reviews, and reputation management initiatives
• Lead grassroots and community marketing efforts (events, social, partnerships, sponsorships)

Cross-Functional Collaboration

• Act as the primary marketing liaison to branch leadership and operations teams
• Collaborate closely with Call Center, Lifecycle Marketing, and Analytics teams to improve conversion and retention
• Ensure marketing initiatives are operationally aligned and executable

Budget & Vendor Management

• Manage assigned market budgets and ensure efficient allocation of spend
• Work with approved vendors and agencies to execute campaigns and optimize performance
• Ensure compliance with brand standards and financial controls
  

Required

• 3+ years of experience in B2C marketing, service business preferred
• Strong understanding of performance marketing and local market execution
• Proven ability to analyze data and make performance-driven decisions
• Experience partnering with operations and local leadership teams
• Strong project management and communication skills
• Ability to travel between Pittsburg and Indianapolis

Preferred

• Experience in home services, franchised, or multi-location businesses
• Familiarity with CRM, call tracking, and marketing attribution tools

Core Competencies

• Strategic thinking with strong execution focus
• Data-driven decision making
• Cross-functional collaboration
• Ownership mindset and accountability
• Agility in fast-moving, performance-based environments

Why Zerorez

Zerorez is a national, values-driven brand built on Integrity, Compassion, Agility, Ownership, and Relentless Drive. This role offers the opportunity to make a measurable impact in some of the company’s most important growth markets while working closely with regional leadership to shape the future of the brand.