Associate Social Strategist

Gallery Media Group is a modern day media company with an overall mission to 'Make Positivity Louder.' GMG focuses efforts on where consumer attention currently lies and continues to shift.

Gallery Media Group includes women’s lifestyle brand PureWow, the iconic fashion and style brand Coveteur, and a collection of social-first media brands, such as @cocktails on Instagram and TikTok that reach over 200M consumers. Additionally, GMG has an expansive experiential arm rooted in Gallery Houses—a fusion of social content, creators and cultural moments at scale—as well as a robust influencer marketing business.

The company was founded in 2010 by CEO, Ryan Harwood and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.

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Associate Social Strategist

We are looking for an associate social media strategist to help launch and manage a new Finance brand, as well as other rapidly growing GMG social brands.

You will bring with you deep knowledge of social platforms, especially TikTok and Instagram. Plus, a ton of creative ideas and passion for the finance space.

You will be charged with helping to ensure all social content is optimized for performance KPIs and works towards hitting our follower growth and engagement goals, while also helping to build our finance social brand and authority in our core verticals.

Roles & responsibilities: 

• You will work alongside the Associate Director, Social Strategy to spearhead strategic social initiatives across platforms 


• You will manage content posting across all priority social platforms, including Instagram and TikTok


• You will assist with managing the social content calendars and caption writing


• You will be responsible for daily community management and account engagement 


• You will identify daily trending topics relevant to the brand, develop content ideas, and bring them to life, as needed


• You will ideate and create original evergreen content ideas, as needed


• You will contribute to regular reporting, content analysis and strategy recommendations


• You will keep a constant pulse on culture and what’s trending across platforms to help inform social content decisions

Experience: 

• Proven experience building social media audiences and running successful content strategies


• 1-3 years working for an digital publisher, agency and/or brand


• You will be a proven creative and data-driven thinker who understands the importance of both art and science when it comes to social content success


• Good communication, presentation, and analytical skills, and experience communicating results and ideas with clients. 


• Strong knowledge of Adobe Photoshop is a plus 


• Experience creating social-first content 


• Strong knowledge of a video editing software, such as Premiere or CapCut preferred


• Experience working with finance content preferred