Audience Insights Strategist

Job Description:

POLITICO is seeking a Senior Audience Insights Analyst to join the Insights Team. As part of the broader global Data & Insights organization, this role will play a critical part in leveraging data to tell a compelling story about the value of POLITICO. The ideal candidate is someone who will grow within the role and proactively identify new opportunities for audience insights and data to drive impact across teams.

This position serves as a key partner to the Media Business and Advertising Sales teams, managing day-to-day audience insights requests and translating data into actionable recommendations that support revenue growth. Responsibilities include building custom audiences, aligning targeting strategies with advertiser goals, and delivering clear, compelling data storytelling across teams. The role also ensures timely and consistent support while maintaining and enhancing audience resources. In addition, this individual owns and manages the organization’s Data Management Platform (DMP), including vendor management, platform optimization, and ensuring the effective integration of audience data across all advertising platforms.

This role also plays a critical part in shaping how audience insights are translated and communicated to Newsroom teams, providing deep audience insights across POLITICO’s products to inform audience engagement.

What You’ll Do

• Partner with the Media Business and Advertising Sales teams to align audience insights and targeting strategies with campaign goals
• Build custom audiences and develop tailored targeting recommendations to meet advertiser objectives
• Translate complex data into clear, actionable insights and compelling data storytelling across teams
• Manage day-to-day audience insights requests, ensuring timely and consistent delivery of high-quality analysis
• Maintain, enhance, and scale audience resources to support cross-functional teams
• Collaborate with Data & Insights partners to help prioritize projects based on market needs and data gaps
• Integrate audience insights into new product launches, campaign briefs, and go-to-market strategies
• Own and manage the Data Management Platform (DMP), including vendor communication, platform optimization, and data integration across advertising products

What You’ll Need

• 2+ years of experience in data, analytics, audience insights or media buying
• Strong proficiency in Excel, including pivot tables, lookups, and data visualization
• Experience building presentations, with the ability to clearly communicate data visually
• Proven ability to translate data into actionable insights that support business objectives
• Strong communication skills, with the ability to present structured information clearly and tailor messaging to different audiences
• Excellent organizational skills, with the ability to manage and prioritize multiple requests and projects simultaneously
• A growth mindset and intellectual curiosity, particularly around first-party data, audience targeting, and insights-driven strategy

We value our people. Click here for more on what we offer and what it’s like to work for POLITICO.
Let’s keep in touch. You can view our list of open positions here.

About Us.

POLITICO illuminates the forces shaping global power. Since 2007, we have delivered intelligence that anticipates tomorrow's headlines, not reports on yesterday's news. As politics has increasingly become the defining force of our era, our work has never been more vital.

Cabinet secretaries and Ministers start their mornings with our analysis. CEOs shape strategy around our reporting. Advocacy leaders rely on our insights to move policy. We deliver the straightforward facts and clear-eyed analysis they need to navigate the most complex political landscape of our lifetimes.

Our 1,100+ publishing professionals across the world's key democratic capitals—Washington, Brussels, London, Paris, Berlin, Sacramento, and New York—form the world's premier politics and policy newsroom. We tell the story of how power really works by explaining who wields it and how they plan to exercise it, connecting dots others miss and delivering scoops from sources others don't even know exist.

Innovation has always been a core tenet of our story. At launch, we bet that depth would trump scale, that talent would trump traffic, and that politics would become central to modern life. In 2011, we made another bet and launched POLITICO Pro to help decision-makers understand the business of government, transforming both how they shape government action and the business of journalism itself.

These bets have made POLITICO the most successful digital news startup of its generation and the indispensable resource for leaders who shape the future. Today, we are a rarity in media: a growing, profitable, and sustainable news organization.

POLITICO is a subsidiary of Axel Springer SE, a family-owned transatlantic media company headquartered in Berlin and New York. Axel Springer is dedicated to shaping the future of journalism in the free world, believing that a free and informed society is essential to democracy. The company’s guiding principles - first articulated as  The Essentials by founder Axel Springer in the aftermath of World War II - remain a cornerstone of the company’s foundation today. Learn more about Axel Springer.

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